Celcom lures night owls with new Xpax Magic SIM plans
By Digital News Asia September 22, 2015
Prepaid service now includes free surfing from 1am-7am
Users must subscribe to either weekly or monthly tiers for this benefit
XPAX, Celcom Axiata Bhd’s prepaid service has introduced what it calls the Xpax Magic SIM Burung Hantu in a bid to gain share among those who access the Internet in the wee hours of the morning.
‘Burung hantu’ which is Malay for the owl (scientifically known as Strigiformes) is a nocturnal creature and in this context refers to mobile users who typically stay up throughout the night.
In a statement, the carrier announced the new SIM pack lets customers access high-speed 4G (fourth generation) internet connectivity between 1am-7am for free, as long as they subscribe to the weekly or monthly internet plan.
The weekly plan costs RM10 for 500MB of data, while the monthly tiers are priced at RM25, RM38 and RM58 for 1GB, 2GB and 4GB worth of data.
The free night-time data usage is not applicable for the daily subscribers, who only pay RM5 for 300MB of data.
“This an exceptional prepaid SIM pack for Internet users especially, as there is an immense number of smartphone users who now surf on the go,” said Zalman Aefendy Zainal Abidin, Chief Marketing and Sales Officer of Celcom Axiata (pic above).
“It is targeted at savvy customers with nocturnal behaviour especially youth and students.
“We want our customers to have the best and seamless experience for Internet related content such as for their non-stop music, movies, games that are of high value, and those that complement their ever-evolving needs,” he added.
But the plans don’t just come with mobile data. There are also call minutes included, which Celcom Axiata claims as the most affordable, from as low as 2.5sen per minute.
Customer who subscribe to the weekly or monthly data plan will receive up to 75 minutes of free call time and 75 short messages (SMS).
Aside from that, users will still have access to what the telco describes as ‘free basic internet’ which zero-rates the data used on messaging services like WhatsApp, WeChat and Facebook Messenger.
Basic internet also ensures customers are free from any pay-per-use internet charges, so if users exceed their mobile data quota, they will still be allowed to access the internet but at a reduced speed of 64 kilobits per second.
For those who didn’t use up their quota, the unused amount of data can be carried forward to the following period as long as the automatic renewal of the service continues to be turned on.
New users also get to enjoy 200MB of free access along with the free basic internet services, when they pay RM5 for a new Xpax Magic SIM card.