Astro and Globe in over-the-top video pact in Philippines
By Digital News Asia May 11, 2016
- Tribe looking to work with Philippines content creators and producers
- To be offered via Globe’s mobile or home broadband plan bundles
ASTRO Malaysia Holding Bhd and Globe Telecom Inc have entered into a Memorandum of Understanding (MoU) to offer the former’s Tribe over-the-top (OTT) video service to Filipino customers.
The two companies will also collaborate on content opportunities that will be distributed on Tribe and other platforms across the region, Astro said in a statement.
Tribe was recently launched in Indonesia, offering live and on-demand content comprising live sports, Asian movies, and TV series including popular Korean entertainment.
“Recognising the importance of local and differentiated content, Tribe and Globe look forward to more discussions on the collaboration of content tailored to Filipino audiences, for distribution on Tribe and other available platforms,” said Astro chief operating officer Henry Tan.
“Additionally, Tribe welcomes participation from content creators and producers in the Philippines and across the region.
“To differentiate itself from traditional OTT players, Tribe focuses on building a community of fans who are highly and socially engaged with each other around the content they consume.
“We will achieve this by enabling fan-driven participatory activities to heighten the consumption experience, which we expect will align well with the social nature of Filipino consumers, particularly the younger demographic,” he added.
Globe Telecom chief commercial officer Albert de Larrazabal said, “Over the past three years, Globe has built a strong portfolio of content based on the interests of our customers – whether music, movies, sports, and others.
“… this will be the first time that we will play an active role in co-curating content with a partner, further strengthening our offers that match our customer profile.
“Soon, we will be able to offer Tribe via mobile or home broadband plan bundles. Customers will also be able to ‘cast’ Tribe’s content onto a larger screen with the use of the Google Chromecast device,” he added.
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