Amazon ready to battle YouTube
By Digital News Asia May 13, 2016
- Amazon Video Direct service open to all
- Creators can rent, sell or share in ad revenue
There is now more competition for your eyeballs.
Amazon has launched Amazon Video Direct (AVD), an open platform that lets professionals and regular users publish videos through the service. Creators can make their videos available on Amazon's Prime Video streaming service as rentals or direct purchases. You can also create subscription plans.
"Whether it's working directly with storytellers through Amazon Studios or enabling self-service capabilities for storytellers through AVD, we're constantly looking for ways to enable content creators to find an engaged audience and to make it easier for customers to discover great content," Amazon said in a statement.
The new AVD program will boost Amazon Prime Video which is now a standalone service. The streaming service will be ramped up this year to make it a stronger competitor to Netflix and Hulu.
AVD is another sign of Amazon's growing rivalry with Google. The two compete in cloud storage services, food delivery and consumer electronics. AVD is also another battlefront against YouTube.
The AVD platform, which is similar to Amazon's Kindle Direct ebook publishing service, is open to anyone. Creators can earn royalties on titles based on hours streamed by Amazon Prime members and share revenue from purchases, rentals or ads.
Amazon prime subscribers will be able to use AVD at no extra cost. Others can buy it as an add-on supported service through Amazon’s Streaming Partners Programme.
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