Smartphones to lead mobile phone growth: Ovum
By Digital News Asia May 15, 2012
- Smartphones to take over mobile phone market
- Android set to rule the smartphone world
THE growth of smartphones has been nothing short of phenomenal over the last few years and it is now poised to surpass the overall market for mobile phones, according to Ovum.
In its latest forecast, the analyst firm predicts that smartphones will outperform the entire mobile phone market, growing at a compound annual growth rate (CAGR) of 24.9% for the period 2011–17 to reach 1.7 billion units.
Global annual mobile phone shipments will grow at a CAGR of 6.3% between 2011 and 2017, driven primarily by demand from emerging markets where connection growth will continue to fuel handset shipments.
Additionally, Asia-Pacific will be the largest region in volume terms, shipping just over 200 million units by 2016. New shipments in developed markets, such as North America and Western Europe, will be almost entirely made up of smartphones, while feature phones will continue to play a small role in emerging markets in 2017.
Ovum’s predictions also show Google’s Android operating system as the dominant software over the next five years, as handset vendors rush to make it their primary smartphone platform.
“Android will dominate the smartphone market over the next five years,” says Adam Leach, principal analyst at Ovum, in a statement. “While Apple has defined the smartphone market since it introduced the iPhone in 2007, we’re now seeing a sharp rise in the shipment volumes of Android, signaling its appeal to leading handset manufacturers.”
Ovum says smartphones based on Android accounted for 44% of the market in 2011, significantly up from 17% in 2010. However, its share will reach 48% in 2017, as Android-based smartphones are expected to grow at a CAGR of 26.8% over the forecast period.
Apple's iOS will be the second most widely deployed software platform in 2017, accounting for 27% of the smartphone market, a slight increase on the 23% share of the market it reported in 2011.
“Although it will remain behind Android in terms of shipment volumes, Apple will continue to be a key player and innovator in the smartphone market over the forecast period,” says Leach. “We expect Microsoft, despite its slow start, to have established Windows Phone as a relevant smartphone platform by 2017.”
The Windows Phone platform, with the assistance of Nokia, will account for 13% of the smartphone market in 2017. Despite losing significant market share since its high point in 2009, RIM's BlackBerry platform will still represent 10% of the market in 2017.