Maxis in pact with 14 content providers for new IPTV service
By Digital News Asia June 28, 2012
- Partners to offer first wave of rich IPTV content through the Maxis Home Fibre Internet service
- On-demand movies and series, FTA channels and more in the pipeline
MAXIS Berhad has partnerships with 14 content providers for its soon-to-be launched IPTV service. Through the strategic collaborations, the integrated communications company hopes to deliver diverse on-demand movies and series, Free-to-Air (FTA) channels, as well as interactive applications.
These content partners will provide the first wave of rich IPTV content through the Maxis Home Fibre Internet service, providing movies, series and other programs from multiple genres, the company said in a statement.
The brands and channels that Maxis will be featuring include seven Free-to-Air Channels (TV1, TV2, TVi, TV3, ntv7, 8TV, TV9) as well as content from LI Space, LI Body, LI Savour, LI Chic, Tonton, Travel Channel, Wiggles, Jump, Classic Media, Trace Urban, Trace Sports, XS, Red Bull, Five Star Trading, Five Star Production, Brilliant Pictures and Asa’ad.
The 14 content partners that signed with Maxis are Radio Televisyen Malaysia (RTM), All Asia Multimedia Networks FZ-LLC, Media Prima Berhad, LI TV International Ltd, Red Bull GmbH, Five Star Production Co. Ltd, Vision Plus Entertainment Sdn Bhd, Travel Channel International Limited, Asa’ad Entertainment Network Sdn Bhd, Brilliant Pictures, Five Star Trading, Trace TV S.A., The Wiggles International Pty Ltd and Classic Media Distribution Limited.
“Today’s signing is a key milestone for Maxis,” said its chairman Raja Tan Sri Arshad Raja Tun Uda. “Through our partnerships with key content providers, we are giving customers another avenue to choose content from.”
“To our content partners, we are delighted to be the enabler that will ensure their content reach a wider audience,” he added.
The signing ceremony was witnessed by the Deputy Minister of the Ministry of Information, Communications and Culture, Dato’ Joseph Salang Gandum.
With its Fibre Internet service which is currently available to 1.2 million homes and offices, and its fixed and on-the-go Wireless Internet service with 82% population coverage, Maxis claims it offers reliable and fast internet to nearly six million homes in Malaysia.
Both services come bundled with fixed line telephony including free allocated minutes to fixed and mobile numbers.