MTV rolls outs its Trax app in Malaysia
By Digital News Asia December 22, 2015
- Free download via Digi Music Freedom, no Internet charges
- Refreshed overnight, so users simply wake up to new music
MTV has announced the launch of its MTV Trax service in Malaysia, saying it offers consumers a digital music experience curated by MTV, featuring 100 music tracks refreshed on their smartphones daily.
MTV Trax offers one-touch access, via their smartphones to hand-picked music from their favourite artistes, it said in a statement.
“In this age of easy access to music and audience’s shorter attention spans, fans place a high value on curated content from credible, trusted music experts,” said Paras Sharma, vice president of MTV & Digital Media, Viacom International Media Networks Asia.
“Delivering high quality products and experiences is key to winning over our audience as we continue to engage them.
Powered by the MusicQubed platform, MTV Trax is refreshed overnight while users sleep, so they simply wake up to new music, MTV said.
Music fans can enjoy unlimited play, listen offline from any location, ‘heart’ favourite tracks to create their own playlists, and share what they are listening to on Facebook, Twitter and Google+.
Anyone with an account at Digi Shelf, or Apple, Windows App or Google Play stores can download the MTV Trax app free of charge.
App users then sign up via Facebook or Gmail to enjoy a two-week free trial, where they will have full access to the playlists.
After the free trial, they may continue the full service by taking up the ‘Premium’ monthly subscription of US$2.99 (iOS)/ US$1.70 (Android/Windows) or access 60 tracks per month on shuffle play for free on ‘Lite’ mode.
Additionally, Digi subscribers who have activated Digi Music Freedom can download the app’s content at no Internet charge.
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