XOX Media in pact with Taiwan’s Leopard Mobile
By Digital News Asia May 2, 2016
- Alliance includes cross-marketing and app bundling
- XOX Mobile subscribers to get first dibs
XOX Media Sdn Bhd, the technology arm of the XOX Bhd Group, said it has signed a memorandum of understanding (MoU) with Taiwan’s Leopard Mobile, a subsidiary of Cheetah Mobile Inc.
Cheetah Mobile, listed on the New York Stock Exchange, is a mobile application, advertisement network and games developer/ publisher services provider.
Under the MoU, the two companies will devise cross-marketing and cross-bundling programmes where Leopard Mobile will promote and market XOX Media’s Voopee app, while XOX Media will market Leopard Mobile products through its channels and subscribers.
“Our initial partnership with South Korean brands proved to be a success, prompting us to explore more Asian content providers and developers that we could partner with,” said XOX Bhd group chief executive officer Ng Kok Heng.
“Taiwanese developers are on the forefront of mobile games, in-app advertising and content development. We believe that our Chinese-speaking subscriber base will embrace the quality content from an edgy Taiwanese provider,” he added.
XOX Bhd is also the company behind the XOX Mobile MVNO (mobile virtual network operator) service, which it claims has 1.3 million users.
Leopard Mobile applications, games, content and advertisement network will be available solely through XOX Mobile.
“Malaysia is an ideal market for Leopard Mobile, with a synergistic partner in XOX Mobile,” said Leopard Mobile founder David Wu.
“There is huge potential to increase the subscribership for mobile applications and content,” he added.
XOX is listed on the Ace Market on Bursa Malaysia, with its stock currently trading at 13 sen per share. It is currently facing a series of administrative actions by Securities Commission Malaysia.
Will Voopee be a cushion for XOX?
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