RHB launches revamped banking app
By Lum Ka Kay May 6, 2016
- Hopes to add at least another 100K users over next 12mths
- Says new version is simpler, faster and more seamless
RHB Banking Group has revamped its RHB Now mobile banking app, as part of its ‘reframed’ digital strategy.
Its group managing director Khairussaleh Ramli said the bank hopes to narrow the gap between its Internet and mobile banking users, adding that RHB’s Internet banking platform has two million users, while RHB Now has only 300,000 users.
“With this revamped mobile banking app, we hope to add at least another 100,000 users over the next 12 months,” he told a press conference in Kuala Lumpur after the launch of the revamped app on May 5.
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According to Khairussaleh, one thing unique about the new app version is its “first-in-the-Malaysian-market” Pay Anyone feature.
“This feature enables customers to transfer funds to their friends, family or any individual via their mobile number, email or even social network platform like Facebook – all without the need of the fund recipient’s bank account number.
“The recipient has a choice to receive the money through an RHB account or other local bank account.
“We have also reduced the overall number of steps to complete a transaction by 20%, and this was done by enabling shortcuts to favourite transactions,” he claimed, adding that it took about six months of development work to revamp the app.
Khairussaleh was confident that the new and enhanced capabilities of RHB Now would meet the lifestyle demands of customers, especially millennials, as they can now manage their money on the move.
“This is a significant milestone in our digital journey and our commitment to become the next-generation digital bank,” he added.
Meanwhile, RHB’s E-Channels head Hoong Weng Seng emphasised that the funds transfer feature is secure as users will have to go through a verification process to send money to anyone.
First, persons sending the money have to be RHB customers.
“They will also need to register their mobile number with us so that we can send them a special code for the funds transfer process,” said Hoong.
“The sender then has to share this special code with the recipient. Only when the recipient keys in the special code as requested can he or she receive the funds,” he added.
RHB Now is available for Android and iOS devices.
Payments the key pillar in RHB’s ‘reframed digital strategy’
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