Malaysian telcos’ Q1 2016 report card: Oh dear, oh my!

  • Digi leads in subscriber market share, Maxis leads in service revenue
  • Celcom appears to be the biggest loser among the Big Three in Q1
Malaysian telcos’ Q1 2016 report card: Oh dear, oh my!

 
IF you have been following Digital News Asia (DNA), you probably know that in Malaysia’s turbulent mobile landscape, Digi.Com Bhd ended the first quarter of 2016 with the highest subscriber base, and that Celcom Axiata Bhd has been pushed to No 3.
 
But how did the so-called ‘Big Three’ perform in other areas? Read on, and be prepared for a surprise or two.
 
Overall subscribers and market share
 

Malaysian telcos’ Q1 2016 report card: Oh dear, oh my!

 
For the first quarter (Q1) ended March 31 2016, Malaysia’s top three mobile operators collectively had 36.73 million subscribers. This is lower than the 37.23 million a year ago, or even the 37.07 million subscribers in the fourth quarter of 2015.
 
While overall subscriber numbers among the incumbents are lower, it is clear that Digi managed to gain the most ground in Q1, securing a slim lead over Maxis with a 33.6% market share.
 
Although Celcom appears to be the big loser of Q1, by no means is it out of the race – after all, it is just mere 0.7 percentage points away from the lead, and only shrank by 0.1 percentage points compared with what it had a year ago.
 
Next Page: No preconceived notions in the prepaid space

 

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