Flexiroam in global roaming pact with TripAdvisor
By Digital News Asia August 25, 2016
- Flexiroam in aggressive bid to acquire subscribers, increase geographic reach
- Has developed specific in-app features for TripAdvisor content
ASX-listed and Malaysian-founded Flexiroam Ltd said that its wholly-owned subsidiary Flexiroam Asia Ltd has signed an agreement with TripAdvisor Inc that would allow Flexiroam to leverage on the TripAdvisor brand and its content for its Flexiroam X users.
Flexiroam X is a thin microchip-embedded film (pic above) which, when applied to a SIM card, provides users with free or low cost data in over 100 countries using an app, Flexiroam said in a statement.
The agreement allows Flexiroam to leverage on branded content on TripAdvisor sites and integrate its app with the TripAdvisor platform to deliver location-based content to Flexiroam X users.
Flexiroam said it has developed specific in-app features tailored for subscribers to access travel-related content provided by TripAdvisor. The display of licensed content will be subject to approval by TripAdvisor.
TripAdvisor is the world’s largest travel site which offers advice from millions of travellers and a wide variety of travel choices and planning features with seamless links to booking tools, Flexiroam said.
“TripAdvisor aims to be the best source of information for travellers who are on the go,” said TripAdvisor’s Asia Pacific director of partnerships Aaron Hung.
“In a world where data roaming is invaluable to those who travel frequently, being able to share our content with Flexiroam subscribers in this way will no doubt help travellers get and make the most out of their trips,” he added.
Flexiroam will continue to be aggressive with its marketing campaigns to acquire subscribers and increase geographic reach, said its managing director Jef Ong Kenn Tat.
“Having our brand associated with TripAdvisor is in line with our global subscriber acquisition strategy.
“We can now leverage on the TripAdvisor brand in our marketing collaterals to increase sales and partnerships,” he added.
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