Singapore on mobile e-shopping spree for Christmas
By Digital News Asia November 14, 2014
- Tablets and smartphones to account for 17% of all online sales this holiday season
- Retailers need to create user-friendly and mobile-optimised digital shop-fronts
THIS holiday season, Singapore shoppers will be reaching for their mobile devices and heading on an online shopping spree, the latest Adobe Digital Index Holiday Shopping Prediction suggests.
Tablets and smartphones are predicted to play a key role in the plans of Singapore shoppers and the devices are expected to account for 17% of all online sales between now and Christmas, Adobe said in a statement.
The holiday season (comprising November and December) is expected to account for 20% of annual online sales, showing how vital the Christmas spending spree has become for retailers moving into e-commerce, a market forecast to reach S$4.4 billion (US$3.4 billion) in 2015 in Singapore, four times its value in 2010.
Online sales in Singapore are predicted to peak on Dec 8 as shoppers hunt down the best deals and place their orders in time for delivery before Christmas.
Adobe said its analysis also predicted that 9% of online shopping transactions will be conducted through tablets, but smartphones are poised to take over as the preferred mobile shopping device as they have risen to account for 8% of transactions.
The rise of phones as shopping hubs is a signal to retailers that they need to create user-friendly and mobile-optimised digital shop-fronts, according to Stephen Hamill, managing director of Adobe in South-East Asia.
“With 20% of annual online sales coming during the run-up to Christmas as shoppers buy on their mobile devices, it is clear people now see shopping on their phones, tablets and laptops as the norm,” he said.
“People now want to connect and shop from wherever they are and it is becoming easier as phones get bigger screens, better interfaces and mobile data connections continue to improve.
“Retailers have to keep up with consumer behaviour and they have to be able to do so across a range of devices,” he added.
Adobe Digital Index publishes research based on the analysis of select, anonymous and aggregated data from over 5,000 major companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites.
Data is collected from analysis of 4,500 websites, 20 billion visits to e-commerce websites in 2014 and more than one trillion visits since 2008.
Adobe said its Holiday Shopping Prediction is based on the analysis of aggregated and anonymous data of more than one trillion visits to 4,500 retail websites over the last six years and 20 billion visits in October 2014 all over the world.
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