Lenovo unveils broad range of smartphones
By Digital News Asia May 31, 2013
- Still opportunity in PCs, but Lenovo expects new growth will be in PC+ devices, which include smartphones
- May 30 launch officially marks first time customers in Malaysia can purchase Lenovo smartphones locally
LENOVO pulled the wraps off its latest smartphones, with new models ranging from entry-level to top-end performance devices. The May 30 launch officially marks the first time customers in Malaysia can purchase Lenovo smartphones locally
“Smartphones are a critical component of Lenovo’s PC+ strategy,” said Khoo Hung Chuan (pic), country general manager, Lenovo Malaysia.
“In Malaysia, the market has changed significantly as the nation has seen a sharp rise in smartphone ownership, which we are fully-prepared to leverage on. While there is still opportunity in PCs, most of the new growth will be in PC+ devices which include the smartphone market,” he added.
Among the devices launched was the Lenovo K900 Smartphone, the company’s flagship model, intended for users who want “the best of the best,” Lenovo said in a statement. Most of the phones in the portfolio run on quad-core processors, while many of them offer dual-SIM capabilities.
“Intel and Lenovo have raised the bar for smartphones with the Lenovo K900,” said Prakash Mallya, country manager, sales and marketing, Malaysia and Singapore.
“Our teams worked closely to innovate around a number of important features and capabilities that our customers care most about, such as power consumption, application switching and camera functionality.
“The Lenovo design team further took this powerful platform and wrapped it up in a very attractive package with the K900,” he said.
The Lenovo K900 smartphone will be available in July starting from RM1,699.
Lenovo has tapped NBA superstar Kobe Bryant to help promote its new smartphones in television and print advertisements and on social media sites in China and South-East Asia.
Among the phones launched was the P780, which boasts a 4000mAH battery, coupled with Lenovo Smart Energy software and fake battery detection, helping the device deliver up to 25 days of active standby time. Dual SIM slots allow for convenient switching between networks, whether to find a better signal or to use multiple numbers while on the road.
The P780 is equipped with a 1.2GHz quad-core processor and comes with useful software for business users, such as a business card reader and office productivity applications. Pricing and availability have not been announced yet.
The S920 has a 5.3” (1280 x 720) IPS display and is framed in a smooth, rounded chassis. The S-series is designed for young, active networkers, social media mavens and gamers. The S920’s rear-mounted “super camera” shoots at 8MP for clearer images, and allows for up to 100 consecutive shots in burst mode, capturing still shots within video and advanced photo editing functions.
Backed by a 1.2GHz, quad-core processor, the S920 weighs only 159g and has a depth of 7.9mm, with a unique “hourglass” design. It will be available in June starting from RM 1,099.
The A390 is intended for first-time smartphone buyers and is based on a 1.0GHz, dual-core processor, offering 512MB of RAM and 4GB of storage expandable up to 32GB. It will be available in June starting from RM 319.
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