HTC One announced in Malaysia, available in May
By Digital News Asia April 29, 2013
- BlinkFeed, Zoe and BoomSound deliver ‘unprecedented new smartphone experience’
- The HTC One is priced at RM2,299 for the 32GB version and RM2,499 for the 64GB version
HTC has launched the new HTC One in Malaysia, saying its new flagship smartphone is crafted with a distinct zero-gap aluminium ‘unibody,’ and introduces BlinkFeed, Zoe and BoomSound, key new HTC Sense innovations that “reinvent the mobile experience and set a new standard for smartphones.”
“People today immerse themselves in a constant stream of updates, news and information,” said S.K. Wong (pic), country manager of HTC Malaysia.
“Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them.
“A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality,” he claimed.
HTC BlinkFeed transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening, the company said in a statement.
BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.
HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from media companies such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others.
The company said its UltraPixel camera with HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories.
It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.
HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube clips they love. Beats Audio integration is enabled across the entire experience for rich, authentic sound.
Meanwhile, HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show, the company claimed.
Wrapped in a zero-gap aluminium unibody and sporting a 4.7”, Full HD (1080p) screen, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer fast browsing.
Available in silver and black, the aluminium unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal clear signal, the company said.
The new HTC One with rate plans will be offered by Celcom, DiGi, U Mobile, Maxis and all SenQ chain stores from early May. HTC authorised retailers’ availability for the new HTC One will be by mid-May onwards.
The HTC One is priced at RM2,299 for the 32GB version and RM2,499 for the 64GB version. For more information, visit HTC Malaysia’s Facebook page.