Global smartphone subs to reach 5.6bil by 2019: Ericsson
By Digital News Asia November 13, 2013
- Total mobile subscriptions to reach 9.3 billion by 2019; WCDMA/HSPA networks to cover 90% of world's population
- Smartphone subscriptions to triple, smartphone traffic to increase 10x between 2013 and 2019
THE latest Ericsson Mobility Report reveals that mobile subscriptions are expected to reach 9.3 billion by 2019, and more than 60% or 5.6 billion of these will be for smartphones.
To support the smartphone user experience, WCDMA/HSPA networks are predicted to cover 90% of the world's population by 2019. Moreover, almost two-thirds (65%) of the world's population will be covered by 4G/LTE (Fourth Generation/ Long Term Evolution) networks.
WCDMA or Wideband Code Division Multiple Access is a third-generation (3G) wireless standard; while HSPA or High Speed Packet Access is an improved 3G standard.
Currently, smartphones represent 25% to 30% of all mobile phone subscriptions, yet they account for the majority (55%) of mobile phones sold in the third quarter of the year, Ericsson said in a statement.
“The rapid pace of smartphone uptake has been phenomenal and is set to continue,” said Douglas Gilstrap, senior vice president and head of strategy at Ericsson.
“It took more than five years to reach the first billion smartphone subscriptions, but it will take less than two to hit the two-billion mark. Between now and 2019, smartphone subscriptions will triple.
“Interestingly, this trend will be driven by uptake in China and other emerging markets as lower-priced smartphone models become available,” he added.
Smartphone traffic will grow by 10 times between 2013 and 2019, reaching 10 exabytes. Video is growing 55% annually, and will represent more than 50% of the mobile data traffic, while social networking and web services will account for around 10% each in 2019.
This latest edition of the Ericsson Mobility Report includes further analysis of app coverage – a new approach to evaluating network performance and user experience – with particular focus on indoor and city environments.
App coverage measures the network's ability to deliver sufficient performance to run a particular application at an acceptable quality level, Ericsson said.
Radio signals attenuate rapidly as they go through buildings and the high concentration of users, building material and height all pose additional challenges. Having good mobile coverage is an important aspect of life for many; it is now ranked among the top five satisfaction factors of life in a city.
As the majority of mobile traffic originates from cities, Ericsson compares three different strategies to provide indoor coverage using simulation software to predict the extent of app coverage in high-rise buildings in this issue.
To accompany the Mobility Report, Ericsson has created the Traffic Exploration Tool, for creating customised graphs and tables using data from the report. The information can be filtered by region, subscription, technology, traffic and device type. Go here for more information.
To download a 1MB PDF of the November 2013 Ericsson Mobility Report, click here.
2013 is the year of IM: Ericsson ConsumerLab
Striking the smartphone iron while it’s hot
One billion LTE subscriptions by 2017, according to Ericsson report
Building for data needs a fresh approach: Ericsson
APAC consumers have biggest appetite for m-commerce: SAP study