Digi launches new Internet-focused brand identity
By Digital News Asia January 23, 2015
- Wants to be the source of ‘digital inspiration’ for customers
- Reengineered to be mobile Internet provider for mass market
MONTHS after rival Maxis refreshed its brand identity and in the same week that Singaporean telco giant Singtel rebranded itself, Digi Telecommunications Sdn Bhd also rolled out a refreshed brand identity.
The new brand identity comes with a promise to be the enabler of ‘digital inspiration’ for customers, and a commitment to deliver service excellence, the company said in a statement.
The refreshed brand incorporates a new logo and the motto ‘Let’s Inspire.’ Speaking at the launch of the new brand identity, chief executive officer Lars-Ake Norling said that one in every two Digi customers has access to the Internet and spends approximately three hours a day online.
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“The refreshed Digi brand expresses the Internet-inspired life we will enable for our customers. Our aim is to be an integral source of inspiration for customers, [giving] a platform for them to connect to a melting pot of enriching content that encourages them to inspire others, and be inspired themselves.
“We will bring together fun and uplifting Internet content to constantly deliver inspiring moments and experiences to our customers on the move,” he claimed.
Norling said the entire company has been reengineered to deliver on this promise, and is aligned to its strategic focus to continue bringing the Internet for All.
“It comes on the back of the extensive modernisation of our network, IT and go-to-market structures.
“We have been accelerating adoption and driving consumption of the Internet among more Malaysians nationwide, and this mirrors the steady growth in our mobile Internet customers year-on-year.
“We will continue to do this while taking a deeper customer-focused approach and commitment to service excellence,” he added.
Digi’s new visual identity maintains its strong signature yellow and incorporates the Telenor logo. The brand refresh will be rolled out across all customer touch-points, including its website, social media channels, advertising, company infrastructures and retail outlets nationwide starting immediately. The brand is also now 'Digi' and no longer 'DiGi.'
Mobile Internet for the mass market
Digi said it has invested significantly over the years to transform all areas of the business to stay ahead of fundamental changes in the industry, and believes that the foundation it has built for a data business positions it strongly to cater to the rising demand for high-quality Internet services.
The company claimed that it is today the fastest growing mobile Internet service provider in the country, with Internet revenue growth of 40.3% (Q3 2014) year-on-year.
Norling said that the company is committed to becoming the best mobile Internet provider for the mass market by making access to the Internet easy, seamless and enjoyable, through its high-speed network, competitive smart device bundles and plans, and good user experience.
“Our new and more stable network enables customers to fully enjoy high quality, always-on, high-speed Internet connectivity.
“We have also expanded our 3G (Third Generation) network to 86% population coverage, progressively introduced LTE (Long-Term Evolution or 4G) services in more locations and increased our fibre network to more than 4,000 kilometres nationwide to bring quality data experience to more Malaysians, in more areas across the country,” he said.
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