New website seeks to be viral video tracking hub
Services free to use, to be supported via advertising and sponsored content
SOMETIMES, when you just can’t find the right solution for your problem, you just need to roll up your sleeves and build it yourself.
That was the case for the team at 360 Celsius Media, an eight-year-old Kuala Lumpur-based media and advertising company that needed to thoroughly monitor and evaluate the performance of videos on various social media platforms.
In an email interview with Digital News Asia (DNA), Farbod Sadeghian (pic), chief executive officer (CEO) and founder of 360 Celsius, said that the company needed to perform a cross-platform evaluation of ‘Views’, ‘Likes’, ‘Shares’, and other forms of feedback for each video for clients and partners.
“We found that nobody had worked on trending social media video tools. There are a few charts available, but they are purely charts and don’t offer monitoring services,” he said.
Sadeghian also happens to be the CEO and founder of Noxel, a technology solutions provider and manufacturer focused on delivering design, engineering and manufacturing of various products, headquartered in Switzerland.
Armed with a mission of addressing the gap in the market, VV Chart was born, a website and monitoring tool which provides users with real-time analyses and updates on the status and performance of trending videos across various social media platforms such as Facebook, Google +, YouTube and Twitter.
"At VV Chart, we believe that the true value and performance of a viral video is best measured by taking all forms of exposure and feedback that it has received across all major social media platforms and making it easily accessible for users. Rather than having to go to separate websites to see which videos are trending, users can find all of the most popular videos on one site," Sadeghian said.
He said that the product is aimed at people who want to see what’s going on in the world and which videos are trending, in addition to the industry professionals in advertising and media who need to monitor the performance of their videos.
He shared that the tool was developed completely in-house and leverages on a complex quantitative algorithm which combines Likes, Views, Retweets and Shares from various social media platforms to determine the popularity of a video.
“It basically calculates all the performance information across the most popular platforms for each video and presents it in an easily accessible and useful format for users,” he said.
The service was launched in March and a new version was recently rolled out offering the capability to create accounts for users to follow their own videos, with access to detailed features for an account holder.
VV Chart claims a database of over 300,000 trending videos and reports that it is currently growing its database by 5,000 videos a day. Access to the videos, which are organised across 14 unique categories such as entertainment, music, news, and sports, is free of charge.
“The services are free, but we will aim for advertisements and sponsored videos to generate revenue,” said Sadeghian.
The roadmap for the next six months is to make VV Chart the top ranking website for trending videos and bring text trending services to market.
When asked what the toughest challenge has been at 360 Celsius and VV Chart, Sadeghian said: “It’s all about monetising the products and services that we offer. Being in the extremely competitive media business isn’t an easy plan.”
To check out VV Chart, click here.
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