Samsung launches marketing campaign for Youth Olympics
By Digital News Asia July 25, 2014
- The Live the Beats, Love the Games campaign kicked off this month
- Designed to engage today’s youth to enjoy sports and music anytime, anywhere
SAMSUNG Electronics Co Ltd, the Worldwide Olympic Partner in the Wireless Communications Equipment category, has launched its marketing campaign for the Nanjing 2014 Youth Olympic Games.
The Live the Beats, Love the Games campaign represents Samsung’s extended commitment to the Olympic Movement and continued efforts to enhance the Olympic Games experience through its smartphone technology, the company said in a statement.
The campaign has been designed to engage today’s youth to enjoy sports and music – anytime, anywhere – using the Galaxy S5.
It aims to bring together young people from around the world through their shared passion for sports and music, Samsung said.
“Samsung’s ambition for Nanjing 2014 is to spread the Olympic spirit to today’s youth through sports and music, as well as interactive digital experiences,” said Younghee Lee, executive vice president of Mobile Marketing, IT & Mobile Division at Samsung Electronics.
In the lead-up to Nanjing 2014, beginning in July, fans will be able to enjoy musical performances with popular artistes. In addition, Samsung Mobilers will embark on a journey to five cities throughout China, using the Galaxy S5 to capture and share their experiences.
Samsung will also collaborate with the International Olympic Committee (IOC) on the Young Ambassadors and Young Reporters Programme by providing them Galaxy devices for communicating key information to young athletes competing during the Games.
A range of onsite activities will take place throughout the Games, including the Nanjing Youth Olympic Games Studio, where fans will be able to participate in competitive events.
“We look forward to Samsung’s exciting marketing activities, as they will invite more youth to engage in the Games through its innovative smartphone technology,” said Hao Jian, marketing director of the Nanjing Youth Olympic Games Organising Committee.
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category.
The company has also supported the Youth Olympic Games since the inaugural Singapore 2010 Summer Youth Olympic Games and now extends its commitment to Nanjing 2014 Summer Youth Olympic Games.
Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
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