On mobile, Criteo gets personal with permission: Page 2 of 2
By Gabey Goh June 13, 2014
Privacy, upcoming trends
Criteo’s Wolf said that with the introduction of new advertising capabilities, it is also important to reaffirm the company’s commitment to “upholding the highest levels of consumer privacy.”
“Privacy considerations are at the very centre of everything we do, and we aim to deliver fantastic results for our clients, while ensuring consumers have privacy, transparency and control.
“So far it has been very well received by our customers and they have insisted that any solution that delivers sales has to also be ‘privacy-positive’ for consumers,” he said.
Asked about what trends in the mobile space would dominate conversations in the coming months, Wolf said that the growth and migration of e-commerce customers from the desktop to the mobile web was one.
“And ultimately [a migration] to apps, which will be very interesting to keep track of as apps have proven to provide a richer and more engaging user experience – but not all of e-commerce has made the leap straight away,” he said.
On the mobile gaming side, Wolf said that it seems like the industry is “still evolving and maturing, ranging from large players such as King.com to those that sprout up overnight” with a very intriguing new game title.
“Last but not least, another key development, which most customers seem to be clamouring for, is cross-device capabilities. This includes not only applications for ad targeting, but also measurement and attribution capabilities,” he added.
In a separate development, Criteo has officially launched a new data centre in Hong Kong, its second in the Asia Pacific region following the first implementation in Tokyo in March 2011.
Programmatic and real-time bidding (RTB) continues to grow rapidly in Asia Pacific, the company said in a statement.
With the launch of the new data centre in one of Criteo’s fastest growing regions, it has better and faster access to advertising inventory from publishers, and can instantaneously provide brands in the region with the necessary premium publishing spaces to suit their unique campaign needs, it added.
“I am excited to see how this new data centre will improve the performance of our platform and services in the region,” Criteo chief technology officer Romain Niccoli.
“Not only will the new data centre improve our platform’s performance in Asia Pacific, it will also provide us with the ability to balance the load with the data centre in Tokyo,” he added.
This latest data centre is one of the six that Criteo has globally. The company said it now has over 6,500 servers in North America, Europe and Asia Pacific, making it one of the biggest global technology companies that uses big data analytics in the field of digital performance advertising.
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