Innity partners with Apex Network to expand display network
By Digital News Asia December 10, 2014
- Claims access to 10mil monthly premium impressions from Asian luxury market
- Apex Network boasts of deep integration with luxury websites
DIGITAL media network and technology provider Innity and Apex Network have announced a partnership that they said would give Innity’s clients the opportunity to reach out to an exclusive network of affluent professionals in the Asia Pacific luxury market.
In a statement, Innity said it is facing increased demand for dependable ad inventory to penetrate the luxury market.
Apex Network, founded by Luxury-Insider.com founder Julian Peh, boasts deep integration with luxury websites that enable optimisation across more than 10 million impressions per month, Innity said.
“Innity is happy to represent Apex Network exclusively and also power their ad solutions within the network,” said Innity senior vice president of sales Raymond Teoh (pic).
“We’re confident of helping premium marketers effectively reach and engage affluent users, and of course, achieving higher ROI (return on investment) through this partnership,” he added.
The exclusive partnership involves the management of Apex’s premium inventories from Asian sites like Luxury Insider, Asia Pacific Boating, L’Officiel, and Mens Folio, as well as many other international sites frequented by sophisticated Asian web audiences, Innity said.
Additionally, the partnership will see the merging of Apex’s network with Innity’s audience retargeting technology and its high-impact ad formats which includes the IAB Rising Stars formats, it added.
“Apex was founded to fill the need for online marketers hoping to reach the elusive affluent online audiences.” said Peh, also the chief executive officer of Apex Network.
“This audience category has a unique breadth and depth in content consumption habits, and Apex aims to bring it all under one platform for premium advertisers,” he added.
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