Innity integrates with Google and Turn to boost RTB scale
By Digital News Asia March 13, 2014
- Integration of YieldOne with Google, Turn and Criteo to drive opportunity for advertisers
- Also allows publishers within YieldOne to sell inventories to bigger group of advertisers
DIGITAL media network and technology provider Innity has announced that Google and Turn have integrated with it to boost online advertising sales in the Real-Time Bidding (RTB) arena.
Through this integration, Google’s DoubleClick Bid Manager and Turn will be connected to Innity’s Supply-Side Platform (SSP), YieldOne, allowing advertisers to bid into a large pool of highly sought-after advertising inventories in the region, Innity said in a statement.
Criteo, a technology company that specialises in digital performance advertising, has also connected with Innity’s YieldOne, further boosting the number of bidders in the RTB arena, the company said.
The integration of YieldOne with Google, Turn and Criteo is expected to drive growth and opportunity for advertisers in the region, offering them exclusive access to billions of impressions a month across the region’s most visited sites, Innity claimed.
The integration also allows publishers within YieldOne to sell their inventories to a massive group of advertisers, it added.
“We are very excited to see the Asia Pacific market swiftly opening up to and adopting programmatic solutions for both branding and performance campaigns,” said Phang Chee Leong (pic), chief executive officer and cofounder of Innity.
“YieldOne has billions of local inventories and we believe this is crucial for our publishers and advertisers to broaden their reach in the market. This partnership will definitely see an increase in display advertising in the region," he added.
Innity entered the RTB market in 2012 after a business alliance with D.A. Consortium Inc. (DAC), a leading digital marketing company in Japan.
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