Adobe integrates publishing suite with web solution

  • Digital Publishing Suite and Experience Manager united under cloud
  • Integration creates unified design and publishing process, says company

Adobe integrates publishing suite with web solutionADOBE Inc has announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud.
This integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver and measure experiences across content-rich apps, like digital magazines, and the Web using one set of assets, the company said in a statement.
As a result, organisations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience and content marketing strategy on the Web and mobile devices.
With DPS customers using Adobe Creative Cloud to create apps, this announcement underlines the new connections the company is forging between its content creation technologies and digital marketing solutions, Adobe said.
According to a recent Forbes Insights report commissioned by Adobe, which surveyed top-level marketing executives in large organisations, 78% of enterprises with customer-facing apps have seen a year-over-year increase in the size of their mobile app audiences, and more than two-thirds said the number of end-users for internal apps has also grown.
Despite this, publishers and brands have struggled to effectively and efficiently publish content-centric apps – such as digital magazines, sales tools, and annual reports – that can be viewed online or offline using tablets and smartphones.
Cross-channel digital publishing remains expensive and time-consuming, is the domain of only select experts in the organisation, and requires assets that live in silos separated from those used for web publishing, the company said.
Now, the combination of DPS and Experience Manager allows organisations to deliver relevant, timely branded content, it claimed.
“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web,” said Nick Bogaty, head of digital publishing at Adobe.
“Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time.
“That’s now a thing of the past. The combination of our tools will arm savvy CMOs (chief marketing officers) with a tremendous advantage, helping save time and money and providing a competitive brand advantage,” he added.
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