BFM and DNA get more social with Tech Talk

  • Three-year weekly run on radio station cut to fortnightly
  • Both parties to promote podcasts to their social channels

BFM and DNA get more social with Tech TalkAFTER having a weekly segment on the Tech Talk show on BFM, a business focused radio station in Kuala Lumpur, since May 2012 when Digital News Asia (DNA) first launched, from this month onwards, we are scaling back to once a fortnight.
This is partly to accommodate Bloomberg TV Malaysia, where from July onwards, we will be on the air twice a month to power its technology segment, but also to allow others in the tech ecosystem a voice on radio.
What we and BFM will be doing is to make a concerted effort to share the podcasts of the DNA segments. I will be writing a brief summary of what I spoke of, although if you ask BFM presenter Freda Liu, I am anything but brief!
You may have read the print articles already, but as the show is live, I do share more personal thoughts on some of our articles.
And this includes the articles that others in the DNA team write. For instance, on yesterday's show, Liu asked me if I thought Astro would be able to hold its own against the onslaught of a number of Internet-based video services. For my answer, listen to the show!
My colleague Goh Thean Eu had written that story after attending Astro’s first quarter results briefing on June 17.
I spoke about how Astro chief executive officer Rohana Rodzhan was confident that Astro had a better content proposition than the slew of over-the-top and video-on-demand players that had emerged.
She feels that Astro’s content is “newer” and thus “stickier.”
“If you look at the other services, their … product is a lot older than ours. One thing we understand from our Malaysian consumers is that it’s important to be current,” Rohana had said.
In one of the rare times I let her say anything, Liu chips in with her own thoughts on this!
I then briefly promoted the fact that we have now introduced a video element to our reviews. We have four videos up so far, and not just in English – yes, we do Bahasa Malaysia as well, and have Bahasa Malaysia subtitles to some of the English videos!
Do check out the video review of the Samsung Galaxy S6 edge which comes with Bahasa subtitles.
Keith Liu (no relation to Freda Liu), our contributing editor from Singapore, leads our personal tech efforts and as a former anchor for CNBC News in Singapore, was the natural choice to spearhead our video initiative as well.
I also spoke about how Multimedia Development Corporation (MDeC) has invested about US$1 million in an initiative it hopes will spark the gaming sector in Malaysia to life, and what outcomes it will be looking at to gauge whether the move has borne fruit. That is my GameFounders story.
Finally, I spoke about how Maxis has linked its digital ad strategy to how it goes about living up to its ‘Customer Experience’ promise.
Don’t just listen to the podcast. If you find it useful and informative, do share it with those whom you feel will enjoy it as well. Click on the link below, or click here to get to the podcast page, and have at it!

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