Indosat rebrands into Indosat Ooredoo
By Digital News Asia November 20, 2015
- Launches 3yr strategy to build Indonesia’s leading digital telco
- Aims to become No 1 by digital revenue, customer experience and brand preference
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PT Indosat Tbk has rebranded itself into Indosat Ooredoo, becoming the eighth operator in the Ooredoo Group to adopt the Ooredoo brand.
It also announced a three-year strategy to bring “digital to the people” and become Indonesia’s leading digital telco.
Since 2008, Indosat has been a pioneer for many of the initiatives offered across Ooredoo’s global footprint, Qatar-based Ooredoo said in a statement.
Together, Indosat and Ooredoo have brought many ‘first-in-Indonesia’ opportunities, while also exporting several of Indosat’s successful innovative initiatives such as ideabox or Dompetku out to global markets, it added.
Indosat Ooredoo said it aspires to create a friendly digital world for its customers, offering products which help them to connect more, to share more and which bring about new opportunities, the company said.
“When we launched the Ooredoo brand, we committed to using our mobile technology to bring human growth to all across our global footprint,” said Ooredoo Group chairman Abdullah Mohammed Saud Al Thani.
“Indosat shares this belief and today I’m proud to see our partnership move to the next level.
As Indosat Ooredoo, the company said a unique identity was crafted which represents the strength of both brands.
The new brand identity represents a dynamic, youthful company that will bring Indosat Ooredoo closer to its customers in an ever-changing digitally-connected world, it added.
“With Ooredoo we couldn’t have chosen a better partner to help bring our customers a better, stronger network, a better digital experience, and liberating products and services,” said Indosat Ooredoo president director and chief executive officer Alexander Rusli.
“The transformation we announce today is inside-out. Alongside the new identity, we have challenged ourselves to build Indonesia’s leading digital telco over the next three years,” he added.
Indosat Ooredoo said that over the next three years, its goal is to become No 1 by digital revenue, No 1 by digital customer experience, and No 1 by digital brand preference.
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