Microsoft Malaysia gets new chief marketing and operations officer

• Will direct and manage overall business and marketing strategy, as well as execution
• Also overseeing product marketing groups, marcomm, business ops and more

MICROSOFT Corp has announced the appointment of Rukmani Subramaniam (pic) as its new chief marketing & operations officer for Malaysia after the departure of Danny Ong, her predecessor, late last year.
 
In her role, she will lead the marketing and operations functions of the subsidiary, Microsoft said in a statement.
 
“I am thrilled to be joining such a great group of people at Microsoft Malaysia and am very eager to contribute to the subsidiary, especially in its vision of Transform Malaysia Together,” said Rukmani.
 
“I’ve come to appreciate what a high potential market Malaysia is and am very grateful for the opportunity to lead its marketing and operations function during this exciting period in our company’s history,” she added.
 
Reporting to Microsoft Malaysia managing director Carlos Lacerda, Rukmani will also play a key leadership role in directing and managing the overall business and marketing strategy, as well as execution, in Malaysia, the company said.
 
She will also be overseeing product marketing groups, marketing communications, business operations, enterprise marketing, public relations as well as customer and partner experience efforts.
 
Rukmani comes with over 15 years of experience in the IT industry, with the last 10 years helming various roles in Microsoft at its Redmond corporate headquarters as well as the Asia Pacific area headquarters in Singapore.
 
She began her career at Microsoft with the mergers and acquisitions team in Redmond, helping to drive the integration of several key acquisitions and joint ventures, Microsoft said.
 
She also has a strong track record working in key roles across strategy, business development, product management and marketing roles.
 
Prior to Microsoft, Rukmani was with PricewaterhouseCoopers in India, advising IT clients on mergers and acquisitions.
 
Rukmani holds a Master’s Degree in Commerce and is a chartered accountant as well as a certified public accountant.
 
“Rukmani’s appointment as our chief marketing and operations officer fulfills a very important building block in our commitment to transform Malaysia together,” said Lacerda.
 
“We are delighted to welcome Rukmani, after an extensive search, and look forward to how her keen expertise and achievements will greatly benefit our stakeholders,” he added.
 
Rukmani will assume her responsibilities as chief marketing and operations officer for Microsoft Malaysia upon completion of the necessary work authorisation processes.
 
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