Fujitsu ‘Business Corner’ launched in Penang
By Digital News Asia July 29, 2013
- To serve as contact point for consumer and commercial customers; central hub for northern region
- To also address balance between consumer and commercial segments as it sees need to shift focus
ICT-based business solutions provider Fujitsu has launched its latest ‘business corner’ at the Prangin Mall in the northern Malaysian state of Penang, in an effort to strengthen brand exposure, extend its consumer reach and drive its commercial business.
The 600-sq-ft Fujitsu Business Corner will serve as a contact point for customers to experience the latest consumer and commercial products, the company said in a statement.
It will showcase business notebooks tailored specifically for executives, with specially trained sales consultants to advise on the options available with its products, Fujitsu said.
“The Fujitsu Business Corner at Prangin Mall will be a point of liaison for our customers in Penang and also a central hub for the northern region of Malaysia,” said Yap Hui Hui, country manager of Fujitsu PC Asia Pacific.
“This strategic location choice … is the next step in our expansion strategy to provide Fujitsu products and services across the nation, and with that said, Fujitsu is planning to launch more business corners across the nation to further strengthen our brand’s visibility in Malaysia,” she added.
In 2012, Fujitsu launched its first concept store in Digital Mall, Petaling Jaya, to drive business growth in Malaysia. The store features the entire range of Fujitsu products from laptops to desktops and various accessories.
Sharing a similar concept, the Fujitsu Business Corner will be featuring not only consumer devices, but a range of business notebooks as well as accessories.
“The launch of this new business corner is one of the first steps we have taken to address the balance between consumer and commercial products as we see the need to shift our focus towards the commercial segment,” said Yap.
“We are also looking at double-digit growth in the commercial segment by the end of year 2013 as Fujitsu foresees growth potential and seeks further penetration in the area,” she added.
The company claimed that the Fujitsu Business Corner would also be a centre for advocating green technology through its range of green products such as the Lifebook S762, which features a zero-watt AC adaptor that consumes 99% less power than standard AC adaptors; and the Lifebook T902 that features the same zero-watt AC adaptor and also the Ambient Light Sensor that automatically adjusts LCD brightness to working environments.
The new Fujitsu Business Corner will operate seven days a week from 11:30am to 9:30pm. For further information, please visit Fujitsu’s local website at http://www.fujitsumalaysia.com/ or its Facebook page at https://www.facebook.com/MyFujitsuLifebook.
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