Brocade updates partner programme with SDN ‘oomph’

  • Enables partners to increase profitability and enhance skillsets
  • Expands company’s mission to lead the SDN market

BROCADE has rolled out what it described as an “enhanced channel programme,” including a new component specifically designed for software networking partners.
The Brocade Alliance Partner Network (APN) channel programme further expands the company’s mission to lead the software-defined networking (SDN) market by including SDN-focused deal registration and demo programme discounts.
It also includes a global reseller initiative for Brocade Vyatta vRouter products, the company said in a statement.
Brocade updates partner programme with SDN ‘oomph’“With the introduction of the Brocade Vyatta 5400 vRouter into the channel and the new SDN-focused APN programme initiatives, Brocade is delivering on its promise of empowering partners to succeed while furthering its existing business and technology efforts,” said Sean Ong (pic), country manager at Brocade Malaysia.
In addition, APN programme updates support new initiatives for reselling Brocade Ethernet fabric solutions, it added.
When Ethernet fabrics are combined with SDN initiatives – including those that will evolve out of this programme – network operators will be able to optimise their environment for virtualisation on every level, Brocade claimed.
“We are focused on building technology solutions around the vision and possibilities created by Ethernet fabrics, and the new channel programme supports that goal,” said Ong.
The APN programme enables partners to increase profitability and enhance skillsets through software networking-specific materials, sales and technical kits, updates to existing channel enablement platforms, demos and technical and sales training.
With more than 100 approved partners participating, the programme update is unique for its ease of access to education and training materials, and the opportunity to resell the Brocade Vyatta 5410, 5415 and 5420 vRouter models, Brocade claimed.
Brocade also plans to roll out additional APN programme changes in the second half of 2014 that will include more in-depth specialisation updates, as well as key programmes to reward partners that are providing managed and cloud service provider (MSP) and (CSP) programmes.
The new Brocade APN program initiatives are now available to approved partners. To learn more, visit
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