Big data focus for CeBIT 2014, with theme ‘Datability’

• CeBIT 2014 will take place in Hannover, Germany from March 10-14 next year
• Datability is businesses using data intelligently, and people benefiting from it

THE iconic CeBIT technology tradeshow will have ‘Datability’ as its main theme next year, to denote the impact of big data in conjunction with the required sustainability and responsibility with regard to its use.
 
CeBIT 2014 will take place in Hannover, Germany from March 10-14 next year, its organiser Deutsche Messe said in a statement.
 
“Datability at CeBIT is all about the ability to use large volumes of data sustainably and responsibly,” said Oliver Frese, the Deutsche Messe managing board member in charge of CeBIT.
 
“It’s about businesses intelligently analysing existing data to leverage new opportunities in the form of process optimisation and resource efficiency. And it’s about delivering benefits to ordinary people, whether they’re patients in the healthcare sector, passengers in the air and road transport sectors, or customers engaged in online shopping,” he added.
 
The Datability theme enjoys the backing of CeBIT’s exhibitors, for whom intelligent data analysis and strong data security together constitute one of the most important digital-industry trends.
 
“For CeBIT, Datability is a case of the right theme at the right time,” said Dr Dieter Kempf, president of the German Federal Association for Information Technology, Telecommunications and New Media (BITKOM).
 
“The ongoing digitisation of our world is giving rise to enormous volumes of data, and at the same time to a duty to use and protect this data responsibly and appropriately,” he said.
 
IT security plays a key role in this, he added. “The analysis of large volumes of data is not purely a technical issue; it is also an important social and political issue. We intend to illuminate and discuss these aspects from every angle at CeBIT.”
 
For Frese, the current high-profile international media coverage on the security aspects of data use is further proof of an urgent need for discussion.
 
“The competent and secure management of large volumes of data is integral to a properly functioning global market economy,” he said.
 
“CeBIT is the only platform where business, government and science can come together for international dialogue on these important issues,” he added.
 
Frese announced that Datability themes would feature in the various display areas of CeBIT 2014 and in the show’s conference programme.
 
“The lead theme will be the common denominator underlying all areas of the show. Many exhibitors will structure their presentations around it,” he said.
 
“Datability will also be high on the agenda at our high-quality forums and of course in the presentations given at the CeBIT Global Conferences,” he added.
 
While most businesses are aware of the growing importance of today’s vast and rapidly expanding stores of data and the immense opportunities inherent in them, many lack the expertise needed to analyse and effectively harness them.
 
This is where the upcoming CeBIT can help, Deutsche Messe claimed, by providing quality, up-to-date information and ample scope for high-level international dialogue.
 
The exhibitors at CeBIT 2014 will present a diverse array of IT solutions – many of them already fully developed and available for implementation – which will promote enhanced effectiveness across a whole range of business areas, including customer relations, product development and marketing to name but a few, the company said.
 
About 4,000 companies took part in CeBIT 2013, which had delegates from more than 120 countries.
For more on CeBIT 2014, click here.
 
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