Altair chooses Malaysia for its Asean Hq
By Digital News Asia September 8, 2014
- Plaza Sentral office to also serve as training and technical support centre for region
- Cites Malaysia’s open policy and connectivity with other Asean markets as factors
ALTAIR Engineering Sdn Bhd, a wholly-owned subsidiary of US-based simulation technology and engineering services company Altair, has chosen Kuala Lumpur as its new regional headquarters to spearhead its expansion into South-East Asia.
The new office in Plaza Sentral will also serve as Altair’s training and technical support centre for the region, the company said in a statement.
“We are confident that this expansion will enhance our local presence and help us penetrate new market segments such as electronics and aerospace,” said Srirangam Srirangarajan (pic), Altair’s managing director for Asean, Australia and New Zealand.
“Malaysia’s robust infrastructure, open policy to foreign business, strong talent pool and connectivity with other Asean markets makes it the ideal location for Altair’s regional operation.
“In addition, Malaysia has the potential to produce innovatively designed products that can compete at an international level, and Altair is happy to lend its experience and expertise towards achieving this goal,” he said.
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The MSC Malaysia status company specialises in computer-aided engineering (CAE), providing both software and engineering services. Altair has served the Malaysian market since 2012, providing advanced engineering software and on-demand computing technologies to industry and government clients.
“According to our market research, the CAE market is growing rapidly in Malaysia and throughout South-East Asia. We are seeing CAE technologies moving aggressively into non-traditional domains like consumer products, architecture, civil engineering, and construction, to name a few,” said Srirangam.
Local businesses are feeling increasing global competitive pressure to deliver reliable products quickly while keeping costs low, Altair said. CAE solutions bridge the gap by reducing product design and development, testing and analysis time, it claimed.
“As Malaysia moves towards establishing itself as a high-technology manufacturing hub, companies in the aerospace, biotechnology, electronics, and information and communications technology industries are turning to CAE software to improve the quality of innovation and maintain cost-efficiency,” said Srirangam.
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