AEB appoints general manager for Asia Pacific

  • Frans Kok to leverage channel partner network established by his predecessor
  • Comes with over 15yrs’ experience in IT solutions and manufacturing industry in APAC

AEB appoints general manager for Asia PacificAEB (Asia Pacific), which provides IT solutions for global trade and logistics, has announced the appointment of Frans Kok (pic) as general manager for Asia Pacific, replacing Thomas Halliday who is moving into a regional leadership role in Supply Chain Consulting.
Halliday has spent the last years establishing a solid framework of channel partners and a regional sales strategy for approaching market sectors, AEB said in a statement.
Kok will report directly to AEB global chief executive officer Markus Meissner.
“This is an opportune time for Frans [Kok] to join AEB as the supply chain blueprint for the Asean community takes hold and we see more regional borders opening up,” said Meissner.
“Thomas’ [Halliday’s] contribution has been valuable in solidifying our foundation for further growth and now we can leverage Frans’ expertise to increase the depth and breadth of our IT solutions across multiple logistics providers and markets,” he added.
Kok joins AEB with over 15 years’ experience in the IT solutions and manufacturing industry in Asia Pacific, the company said.
He was recently regional sales director for Magic Software Enterprises, a provider of mobile development and integration platforms, where he was responsible for channel development in the Asia Pacific region.
Prior to this, he held leadership positions at Honeywell in both the European and Asian headquarters, where he helped grow regional revenue for Asia by 200% over five years, AEB said.
His mandate is to lead AEB’s go-to-market strategies for accelerated growth across the region. In this, he will be assisted by an experienced team in the established Singapore office, the company added.
“I am very enthusiastic by the opportunity to lead AEB’s regional growth at such an exciting time,” said Kok.
“The growth potential to build on AEB existing customer base and its channel partners, while continuing to enhance the company’s value to multiple service providers and manufacturers in Asia will expand AEB’s regional operations to its next phase of growth,” he added.
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