Motorola Solutions expands retail portfolio
By Digital News Asia December 18, 2012
- WiNG 5 Secure Access and AP 6522 now available for retailers
- Part of Motorola’s Future Vision of Retail, intended to help brick-and-mortar retailers grow their in-store sales
MOTOROLA Solutions has announced the availability of WiNG 5 Secure Access and AP 6522, aimed at meeting the needs of retailers, the company said in a statement.
The new solutions are in line with the exploding popularity of Wi-Fi-enabled tablets and smartphones, which are empowering today’s shoppers with the ability to shop online while in a retail store.
Ong Beng Hui, senior manager, Enterprise Strategic Accounts for Motorola Solutions Malaysia, said the company can now offer an ideal cloud-based secure guest access solution to Malaysian retailers considering in-store Wi-Fi and BYOD (Bring Your Own Device) alternatives for shoppers and employees.
“By combining a shopper’s social networking profile with our Wi-Fi analytics solution, retailers can assess a shopper’s activities and behavioral patterns and turn meaningful information into engagement opportunities,” he added.
Retailers have long used wireless local area networks (WLAN) for their internal use; however research by Motorola Solutions shows that 56% of US-based retailers are planning to offer guest access to shoppers in the next five years as one of the ways to improve the customer experience.
Retailers want to provide simple and secure connections to their shoppers, engaging them with product reviews and in-store coupons, while gaining valuable insight and providing a better shopping experience.
Motorola’s WiNG 5 Secure Access is a cloud-based solution that addresses two provisioning challenges for retailers and enterprises today: Secured guest access and BYOD.
It combines zero-touch on-boarding of the widest range of consumer smartphones with flexible authentication methods, including Facebook, Google and LinkedIn, while securing the connections with a Wi-Fi Protected Access (WPA2) encryption, which ensures shoppers’ connections and transactions are secure.
Combined with Secure Access and Motorola’s Wi-Fi analytics solution, it is touted to provide retailers insight into shoppers’ browsing behavior and online activity.
The study also showed that 77% of US-based retailers are planning to connect shoppers’ online activities with what they do in the store, making the shoppers’ ability to quickly and easily utilize the guest network crucial.
The new AP 6522, is intended to help retailers handle the increasing number of Wi-Fi devices and bandwidth-heavy applications that will be connecting to the wireless network as a result of this new technology.
It is a multipurpose access point designed to lower the cost of deploying and operating a secure, reliable 802.11n WLAN. With its WiNG 5 intelligence, this access point offers high throughput along with direct forwarding, security, quality of services and site survivability.
As part of Motorola’s Future Vision of Retail, these end-to-end solutions are intended to help brick-and-mortar retailers grow their in-store sales, stay competitive with online alternatives and reduce the amount of customers who are “showrooming” – the practice of examining merchandise in a brick and mortar retail store without purchasing it there, then shopping online to find a lower price.
To read the full research report, titled What’s Driving Tomorrow’s Retail Experience? [PDF Document], click here.