Digital transformation: Five things to keep in mind
By Subramanian Iyer February 15, 2016
- Companies will continue to use technology to support digital transformation
- However, technology is only an enabler, it is business that needs to drive strategy
THE movement to digital is the most important trend impacting business in the last few years.
According to McKinsey Consulting, “Digital is fundamentally shifting the competitive landscape in many sectors. It allows new entrants to come from unexpected places. We’re seeing banks get into the travel business in some countries. We’re seeing travel agents get into the insurance business. We’re seeing retailers go into the media business.
“So your competitor set is not what it used to be.”
In 2016, companies will continue to use technology to support digital transformation through a five-pronged approach of social, mobility, the Internet of Things, cloud computing, and analytics.
However, technology is only an enabler of digital transformation – it is business that needs to drive strategy for organisations.
So, in 2016, what will be the key considerations for organisations that need to transform digitally?
1) Companies need to commit to transforming digitally
This is not a pilot project. Rising customer expectations and a high degree of competition from startups have made digital transformation a necessity. Executive management must champion digital strategies, and IT must be agile enough to carry them out.
Digital strategies can succeed only when front-office digitisation is closely integrated with optimised core environments.
2) IT will be bi-modal
Customer service expectations are so high that traditional IT is barely able to keep pace with the changes that business needs.
Traditionally, IT transformation projects run into months, if not years. Digital transformation, on the other hand, has agility as its primary requirement as businesses compete to service the mobile generation.
Bi-modal IT, or two-speed IT, is a potential solution to this problem. Gartner defines bi-modal IT as the practice of managing two separate, coherent modes of IT delivery – one focused on stability and the other on agility.
This allows organisations to support existing IT deployments even as they transform digitally at a rapid pace. Deployment models using the cloud play a significant role in improving both agility and flexibility.
However, bimodal IT brings with it challenges around people and processes that need to be carefully operationalised in enterprises that are going through the transformation process.
3) Transformation will need integration
Digital strategies can succeed only when front-office digitisation is closely integrated with optimised core environments. The integration between front-end and back-end systems plays a critical role even as the core systems get further optimised and flexible.
This allows for easier modification of business models that could potentially change the manner in which organisations do business.
4) Data will still be king
Digital encompasses the Internet of Things, big data, and social – each of which is expected to generate a significant amount of data that needs to be analysed.
This requires even more effective data management than before. Traditional frameworks that are used to manage enterprise data need to be extended to accommodate the different data forms that are now beginning to make their presence felt.
Customers expect real-time service, and this, in turn, requires exposing the right data at the right time to them. Real-time reporting now defines decision-making; companies that ignore this trend do so at their own peril.
5) Security will continue to be paramount
With more and more content available online, the security of data is more important than before.
The role of employees as brand ambassadors of their companies has increased as social media gains prominence as a marketing and recruitment tool. It is vital to understand what kind of official data is shared externally by employees who use social media from the workplace or home.
This requires linking employees’ social media accounts with their enterprise accounts. As digital identities become more pervasive through the increasing usage of devices, it is important that organisations keep pace with emerging technologies that allow for better security.
An emerging technology in this space is blockchain, which allows for not just more secure identities, but also significantly increases data security through its distributed ledger mechanism.
Organisations that consider these critical areas as they go through their own digital transformation will have a greater chance at success.
Subramanian Iyer is senior director, Insight & Customer Strategy, at Oracle Corp.
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