What’s Next ahead of curve to help drive awareness on digital adaptation
By Karamjit Singh November 1, 2017
- MDEC, Fusionex back as sponsors for third year, cite relevance of conference
- Maxis goal to simplify, grow customers’ businesses with new digital ways of working
WITH What’s Next: The Business Impact of Disruptive Technology conference just a week away, Digital News Asia is proud to welcome back, leading Big Data & Analytics expert, Fusionex International and Malaysian Digital Economy Corporation as sponsors for the third year in a row in the leading digital disruption conference in the country.
Commenting on their hattrick of appearances as a sponsor, Ivan Teh (pic, right), founder and managing director of Fusionex says, “As a conference, What’s Next always brings together industry movers and shakers, ensuring everyone is treated to priceless insights about various industries that they cannot get elsewhere. By discussing the impact of technology on business, What’s Next advocates a core value we at Fusionex believe – that technology is shaping the future of business, today.”
This year’s conference counts Maybank Group’s chief strategy officer, Michael Foong, Takaful Malaysia Insurance group MD, Muhamed Hassan Kamil and Senheng Electric’s managing director, Lim Kim Heng as among the corporate chiefs speaking and sharing their experiences. They will be joined by some leading startup CEOs as well.
With the impact of technology an indisputable reality, Teh feels that What’s Next has become an invaluable tool, “for all stakeholders to learn how technology can help them, to quash any irrational concerns they may have, and to explore innovations which could amplify their business together with like-minded industry players, technology evangelists, and subject matter experts.”
Meanwhile, MDEC too emphasizes the relevance of What’s Next with Razaleigh Zainal, its vice president for corporate affairs sharing, “It is all about relevance. Most conferences in Malaysia, if not all, have one common theme which is Digital or Digital Disruption. It is important for organisations to not only embrace Digital as a way of doing business but also to adapt to Digital Disruption. DNA's What's Next conference launched in 2015 has been ahead of the curve to help drive this awareness. MDEC is happy to collaborate with DNA to drive this effort.”
Meanwhile, first time sponsor Maxis Bhd, aims to help Malaysian companies to execute their digital adaptation says Shanti Jusnita (pic, right), Head of Enterprise Marketing & Product, Maxis Bhd.
“As an integrated solutions provider we want to help Malaysian businesses to reimagine the way they work – to re-define everything from where they work, how they manage business operations, to the way they interact with customers. We want to be their preferred partner in making this change happen.”
Maxis’ ambition is to deliver a diverse range of powerful solutions through its reliable and fast connectivity to businesses.
The solutions that both Maxis and Fusionex offer customers are designed to solve their pain points with Teh of Fusionex pointing out that SMEs, which often lack the technical knowhow and infrastructure, just want simple and flexible solutions to jump-start their business online.
“Our customers seek us out to better manage their data, from consolidating product and customer data, to tracking trends within the data and finding peak seasons, fast-selling items, as well as targeted promotions based on individual customer preference.”
Meanwhile, Shanti points out that there is still a misconception among enterprise customers that digitalization is expensive. “We assure our customers that they can start on small scale and assess how it can benefit them in the long run. Moreover, we offer ‘plug and play’ solutions that do not require a high upfront investment,” she explains.
As a reliable partner whom they can depend on to get both pre and post support from Maxis, Shanti stresses that the Maxis goal is to simplify, optimise and grow their customers’ businesses through new digital ways of working.
While it is not a profit motivated entity like Maxis and Fusionex, MDEC too works hard to solve its ‘customers pain points’.
Often those pain points resolve around its customers seeking guidance in incorporating digital into their journeys. To help them shed light, MDEC will connect these companies to other entities who have gone through the journey already and are willing to share.
Citing an example, Razaleigh pointed out that last year, MDEC launched the Value Innovation Platform (VIP) which aims to help Malaysian companies embrace the digital economy. “Through this platform, we are helping local companies to migrate digital into the way they do businesses by helping them to identify pain points and opportunities.”
If you want to pick up ideas from how leading Brick & Mortar companies are adapting their business to Digital Disruption, make your way to What’s Next: The Business Impact of Disruptive Technology to hear more and about what Fusionex, MDEC and Maxis can offer you in your journey as well. Get your tickets here. Or call Suraini at 0132953498.
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