Tibco extends global partnership with Mercedes-AMG Petronas Motorsport
By Digital News Asia March 15, 2018
- The 2018 challenger will become the fastest Mercedes Formula One car in history
- The W09 is the product of an advanced digital development ecosystem
TIBCO Software Inc, a leader in integration, API management, and analytics, on March 14 announced it has extended its global partnership with four-time consecutive FIA Formula One World Constructors’ Champions Mercedes-AMG Petronas Motorsport.
This partnership will continue to equip the team with advanced Tibco solutions throughout the 2018 season, supporting strategic decisions based on data collected from the new Mercedes-AMG F1 W09 EQ Power+ race car.
The 2018 challenger is improved in every area over its predecessor and will become the fastest Mercedes Formula One car in history. As the most advanced machine ever created by the organsation, the W09 is the product of an advanced digital development ecosystem, created with the help of Tibco.
“Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork. As such, it is similar to what many of our customers need to embrace for a successful digital transformation,” said Tibco chief marketing officer Thomas Been.
“The nature of data and digital are continuing to change the Formula One sport, from design and collaboration, to strategy and real-time decisions. This sets a great example for any company looking to transform and lead with digital technology. We’re very proud to empower the Mercedes-AMG Petronas Motorsport team with our Tibco Connected Intelligence Cloud platform, helping them leverage unique insights to make critical decisions that improve all aspects of their operation.”
Tibco technology allows the team to access and visualise gigabytes of live and historical data, which are crucial in making live-time strategic decisions. Mercedes-AMG Petronas Motorsport is collaborating with Tibco on advanced analytics to glean insights from Tibco’s visualisations, helping them make informed decisions, both at the factory and during the race.
The Tibco Connected Intelligence Cloud platform provides the foundation for this analysis, with the help of a team of Tibco data scientists, through its Systems of Insight solutions.
“Winning a Formula One race takes more than a fast car; it is man and machine working together,” said Toto Wolff, team principal and chief executive officer, Mercedes-AMG Petronas Motorsport.
“We continuously find ourselves driven by each other as a team, whether that’s the motivation of the drivers to win on track, our engineers working in the factory to test every possible race scenario, or innovative partners like Tibco who take our work to the next level with advanced technology.
“Tibco’s sophisticated solutions provide our team with visual data about the car’s performance that clearly distinguishes relevant information from the rest. We’re excited to expand our partnership and are motivated to keep winning in 2018, on and off the track.”
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