Shopee launches China Marketplace

  • Users can access the China Marketplace via a dedicated entry point on Shopee’s home page
  • Also provides inroads for sellers in China to tap on Shopee’s retail ecosystem in Singapore


Shopee launches China Marketplace


SHOPEE, the leading e-commerce platform in Southeast Asia and Taiwan, officially launched China Marketplace on March 1. Users can access the newly-launched China Marketplace via a dedicated entry point on Shopee’s home page.

Bolstered by an increasingly sophisticated audience constantly on the lookout for the best value and variety, the new marketplace opens doors to an expanded variety of affordable and quality products from China.

Shopee’s China Marketplace also provides inroads for sellers in China to tap on Shopee’s thriving retail ecosystem in Singapore.

Shopee conducted a survey with local online shoppers and found that over 60% of recipients shop for products from China at least once a month. Almost 90% of survey respondents indicated that they shop from China more today, as compared to five years earlier, citing product variety, convenience and cost savings as key reasons.

In addition, according to a recent Paypal report, an estimated half a million Singaporeans spent approximately S$1.2 billion (RM3.55 billion) on cross-border shopping.

“Based on the survey, 57% of respondents shared that a pain point of cross-border shopping is the high shipping fees, 39% indicated language barrier, and 37% listed poor user interface. We believe that Shopee's China Marketplace is the perfect solution to this. In addition to the exciting variety and competitive prices, shoppers will also enjoy free shipping and no agent fees for all purchases and easy access to millions of translated listings - all through the easy-to-use Shopee interface they know and love.” said Zhou Junjie, chief commercial officer and country head of Shopee Singapore.

China Marketplace features over one million listings across categories such as Women's Fashion, Home & Living, and Kids’ Fashion.

Shoppers will now also have direct access to China’s top sellers and leading lifestyle brands such as Xiaozhainv, Banfang Home, and Xi Home, which have gained significant popularity in Singapore over the past few years.

“Shopee’s China Marketplace has provided us with a platform to expand our reach to Singapore, and a way to directly engage with an overseas customer base. With strong logistics and integrated payments support from Shopee, we can focus our attention on other aspects of the business, including curating the best product assortment suited for the Singaporean consumer, and enhancing overall customer experience through provision of strong customer support,” said Huang, chief executive officer of Xiao Zhai Nv, a Chinese retailer specialising in women’s clothing and fashion.

To kick off this launch, Shopee will be hosting a China Marketplace Launch Sale featuring discounts of up to 90% off all products listed on China Marketplace at up to 90% off.

As Citibank is the official bank partner for the launch, all Citi cardmembers can enjoy an additional 15% off all products purchased from China Marketplace.


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