Pikom targets RM370mil GMV for #MYCYBERSALE 2018

By Digital News Asia July 25, 2018

Export revenue targeted at RM50 million
Deadline for merchant registration at is July 31, 2018.

Pikom targets RM370mil GMV for #MYCYBERSALE 2018

THE 5th #MYCYBERSALE 2018 online sale event, will open its doors to shoppers offering deals and promotions, from Sept 3 to 7, 2018.

After its debut as the organiser of Malaysia’s biggest online sale event in 2017, the National ICT Association of Malaysia (Pikom) will once again drive this national initiative to reach a targeted RM370 million in gross merchandise value (GMV), with RM50 million as export revenue. GMV is defined as the total revenue generated during the five-day sales period before taking into account discounts.

The event has proven to be a great platform for merchants in Malaysia to be part of the e-commerce ecosystem and contribute to the domestic and export e-commerce revenue.

In 2017, #MYCYBERSALE attracted 1,007 merchants who generated RM311 million in GMV of which half of the merchants brought in RM39 million in export revenue derived from shoppers in 26 countries.

Pikom has set the bar even higher for #MYCYBERSALE 2018, targeting 1,200 merchants, with at least 50% of them expected to be exporters. More than 600 merchants have registered since the soft launch on July 10, 2018.

Pikom targets RM370mil GMV for #MYCYBERSALE 2018

“In line with its theme - ‘Driving growth through omni channel commerce,’ #MYCYBERSALE 2018 aims to encourage micro-enterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales,” said Pikom chairman Ganesh Kumar Bangah (pic, above).

The e-commerce industry in Malaysia is expected to grow by 12.1%, from RM74.6 billion in 2016 to an estimated RM83.6 billion in 2017, added Ganesh.

#MYCYBERSALE grew under the leadership of MDEC when it registered a GMV of RM67 million in 2014; RM117.7 million in 2015 and RM211 million in 2016.

Pikom targets RM370mil GMV for #MYCYBERSALE 2018

“#MYCYBERSALE offers a great platform for microenterprises to start building their brand and customer base in Malaysia and beyond,” said MDEC chief operating officer Ng Wan Peng (pic, above).

“It is important that we help local companies to scale up. Smaller-range companies can leverage on this excellent growth opportunity by adopting e-commerce in their operations.”

“It is also heart-warming to see that many SMEs are already embracing the digital platform to futureproof their businesses. MDEC is pleased to see that under the leadership of Pikom, #MYCYBERSALE is registering strong private sector funding,” said Ng, adding that MDEC will continue to play a supporting role in this year’s event.

#MYCYBERSALE 2018 has to date signed on Pinnacle Partners Commerce.Asia, Mastercard and Fusionex; Premier Partners SAP Malaysia, Shippop, CapFiX, y5zone Malaysia, Mobiversa and Shopback; Gold Partner iPay88 and Silver Partners SF Express, eGHL, LWE and World First.

These partners will play an integral role to enable merchants get onboard the e-commerce platform with ease.

Merchants who register in this year’s sale event can rest assured they are on a robust platform integrated with the latest technology and managed by Fusionex, a world-class data technology provider.

Fusionex recently inked a long-term strategic partnership with Pikom, which would allow them to offer an improved back-end system to enable merchants to benefit from seamless marketplace transactions and a better reporting mechanism during #MYCYBERSALE.

"Pikom has also partnered with WiFi Ad Online Marketplace, CapFiX and Wi-Fi Hotspot Service Provider, y5zone, which has more than 900 hotspots nationwide.

CapFiX connects worldwide advertisers to local WiFi Hotspot Hosts of a country of their choice, to execute location base advertising, and enable WiFi Hosts to monetise their WiFi costs.

y5zone and CapFiX will offer to #MYCYBERSALE 2018 merchants, Pikom members and partners, up to RM5 million worth of Wi-Fi free advertising credits in all Starbucks stores, to be utilised by end of 2019.

Merchants should not miss the opportunity to be part of Malaysia’s biggest online sale event. The deadline to register at www.mycybersale.my is July 31 2018. Registration is free.