#MyCyberSALE records RM67mil in sales: MDeC
By Digital News Asia October 31, 2014
- Target was RM50mil in sales, number of shoppers who took part nearly 180K
- Markedly urban bent: 68% of online shoppers from the Klang Valley
MULTIMEDIA Development Corp (MDeC) said its #MyCyberSALE online shopping drive under the Digital Malaysia initiative recorded a total of RM67,385,595 in sales from 179,617 online shoppers, surpassing its sales and shopper targets of RM50 million and 100,000 respectively.
[RM1 = US$0.31]
The three-day online sale which ran between Sept 29 and Oct 1 saw 3,700 merchants from 280 e-marketplaces taking part, MDeC said in a statement.
These merchants catered to 4.7 million Malaysians, about 16% of the Malaysian population, and achieved a 6% in conversion rate throughout the sale, the national ICT custodian claimed.
“With the Malaysian e-commerce industry expected to grow to RM72.3 billion by 2015, #MyCyberSALE has done a great job in not only generating [online shopping] demand amongst consumers, but also serves [to encourage] local small and medium enterprises (SMEs) to jump onto the e-commerce ecosystem,” said MDeC chief executive officer Yasmin Mahmood (pic above).
“The results clearly show that Malaysia’s e-commerce industry is thriving with opportunities. Local SMEs should strike while the iron is hot as we look to increase domestic e-commerce revenue, making Malaysia one of the world’s biggest net exporters,” she added.
MDeC said 68% of the online shoppers originated from Kuala Lumpur and Selangor, while 6% of those outside the Klang Valley were from Penang and Johor.
During the sale, online traffic rose to 222%, and online shoppers who visited the #MyCyberSALE website showed a distinctive interest in the electronics, gadget, and fashion segments.
Also, 57% of all visits to the #MyCyberSALE website were through mobile phones.
“#MyCyberSALE will continue in the coming year and we call upon our local e-marketers to participate and support this journey in growing the local e-commerce ecosystem,” said Yasmin.
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