MDEC rolls out online income programmes in Terengganu under new campaign
By Digital News Asia June 6, 2016
- #YouCanDuit drive covers eRezeki and eUsahawan programmes
- Encourages people to get additional income and expand their business online
NATIONAL ICT custodian Malaysia Digital Economy Corporation (MDEC) has rolled out its #YouCanDuit campaign in the state of Terengganu, to get Malaysians to use online digital platforms to generate more income.
The campaign covers MDEC’s eRezeki and eUsahawan programmes, aimed at Technical Vocational Education and Training (TVET) students, micro-entrepreneurs and the B40 (Bottom 40% households in terms of monthly income), the agency said in a statement.
#YouCanDuit – duit is Malay for ‘cash’ – was first launched in the East Malaysian state of Sarawak in March. Sarawak incidentally had a state election in early May.
eUsahawan is an initiative to institutionalise digital entrepreneurship via TVETs and prepare Malaysian youth and micro-entrepreneurs to tap into the economic opportunities available online, MDEC said in its statement.
It also aims to transform graduates from being job-seekers to job-creators. ‘Usahawan’ is Malay for ‘entrepreneur.’
To date, participants of the 2016 eUsahawan programme has garnered over RM3 million (US$720,000) in revenue, with MDEC targeting total revenue of RM21 million (US$5 million) this year.
Under the eRezeki programme, the B40 community are encouraged to register on a portal, where they will be assigned tasks from local and international companies, giving them an opportunity to earn additional income.
As part of eRezeki – ‘rezeki’ means livelihood – MDEC said it also introduced training centres and trainers who will guide and nurture the B40 group in their journey as ‘digital workers.’
This year, the eRezeki programme has generated over of RM1.9 million (US$460,000) of additional income for its participants, MDEC claimed.
There are currently 33 eRezeki locations across the country and MDEC is planning for 33 more by the end of the year, targeting up to RM15 million (US$3.6 million) in additional income for participants.
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