Malaysian online shoppers prefer to shop via desktop: iPrice
By Chong Jinn Xiung February 9, 2018
- Shop for items that are 3.8% more expensive on desktops than on their mobile
- Merchants suffer a dip of up to 30% of their conversion rates over the weekend
ONLINE price comparison and regional e-commerce network iPrice Group recently presented findings from its insights on Malaysian online shoppers from its State of e-Commerce Southeast Asia 2017 report.
Digital News Asia had previously covered the Indonesian edition of the report. The Malaysian edition of the report aggregates analysis of iPrice on more than 1,000 e-commerce merchants across Southeast Asia with data collected from July 2016 to June 2017.
It highlighted that Malaysia is on par with Singapore with 74% of e-commerce coming from mobile traffic. It has steadily increased from 62% at Q3 of 2016 to 74% in Q2 of 2017.
In terms of the conversion rate, namely the visits by customers that ultimately result in a purchase, Malaysia is 10% lower when compared to other countries.
Much like Indonesia, Malaysians primarily browse products on their mobile devices but make their decision when using their desktops at home. The total conversion rate on the desktop is 137% higher when compared to mobile.
Looking at the shopping trends, it appears that Malaysians like to shop and make purchases at 4pm, oddly during working hours. They are also most likely to purchase on Wednesday, when it is 15% higher than the average orders across the week.
Strangely, e-commerce merchants, suffer a dip of up to 30% of their conversion rates over the weekend, which is consistent across the region.
Meanwhile, the average online order value or basket size stands at US$54 (RM210.90). Interestingly online shoppers in Malaysia are shopping for items that are 3.8% more expensive on desktops than on their mobile.
Finally, looking at popular payment methods used in Malaysia, the report stated that virtually 100% of e-commerce merchants accept payments via credit card while 50% of merchants accept payments via bank transfer.
The least popular payment method is offline Point of Sales (POS), typically performed at convenience stores, at just 10%.
The report is available on iPrice's website.