Lazada shopping extravaganzas draw 1.3 billion visits
By Digital News Asia December 18, 2018
- Nine in 10 shoppers placed their orders on their Lazada App
- Shoppers took advantage of more than 55 million deals, exclusive discounts
SOUTHEAST Asian e-commerce firm Lazada drew a whopping 1.3 billion visits to its platforms during its 11.11 and 12.12 shopping festivals.
The buying frenzy, which started from the Lazada 11.11 (Nov 11) one-day sale, continued into December.
After breaking the region’s 11.11 online sales records, all six countries, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, outperformed expectations.
During 12.12, the countries rung up sales tallies that were more than 30x more than their normal-day Gross Merchandise Value (GMV).
For the first time ever, Lazada’s last-mile delivery fleet across Southeast Asia was able to deliver more than one million parcels in a day. To deal with the biggest-ever spike in demand this year, Lazada’s 100+ logistics partners, including third-party shipment providers, boosted their delivery services to get purchases in customers’ hands quickly.
Lazada also chartered three planes to deliver more than 200 tonnes of parcels to shoppers in Indonesia, the Philippines and Thailand in time for the holiday season.
Nine in 10 shoppers placed their orders on their Lazada App, up from seven in 10 last year (2017). This shows the combination of meteoric smartphone adoption among Southeast Asia’s fast-growing middle-class consumers.
“We have come a long way from time we started Online Revolution in 2012 which grew to be a successful month-long campaign and built up a massive following in Southeast Asia. The experience over the last few years allowed us to achieve phenomenal results this year. Our 11.11 one-day sale eclipsed previous records set in one month,” said Lazada Group chief executive officer Pierre Poignant (pic, right).
He added: “We thank our customers, sellers, brands, logistics providers, and business partners for their continued support in making this another great year. This is just the beginning. Going into 2019, we will build on this momentum and grow the e-commerce ecosystem in Southeast Asia which will benefit everyone.”
During the Lazada 12.12 Grand Year-End Sale, shoppers took advantage of more than 55 million deals and exclusive discounts spread cross three themed days; Bestsellers of 2018 (Dec 10, 2018), Holiday Shopping Finale (Dec 11, 2018) and Lazada’s Top Picks (Dec 12, 2018). In enhancing the Lazada shopping experience, shoppers were also treated to specially-curated daily shopping themes.
The most popular brands that made it to the Lazada Top Brand Leaderboard include Maybelline, Samsung, Pampers, MamyPoko, and Converse. Also generating a lot of buzz among female shoppers are the Fashion, Health and Beauty categories, which grew by more than three times year-on-year.
“Powered by data and insights, we have built an enormous and vibrant platform which can deliver delight to our consumers, sellers and brands during this year-end shopping season. We explored new ways in changing the shopping experience for both shoppers and sellers, introducing fun games and having mega one-day sales which shoppers are liking a lot,” said Jing Yin, co-president, Commercial, Lazada Group.
He added, “We are heartened by the success of this year’s shopping season and are inspired to work harder to build our platform and deliver more value in 2019.”