Justice launches e-commerce platform for tween girls in Indonesia
By Digital News Asia April 20, 2018
- Indonesian operations managed by Kanmo Group
- To celebrate the launch, there will be a month of promotions
JUSTICE, an American brand for tween girls on April 19, announced its first e-commerce platform in Indonesia. This will be the first Justice online-shop outside the US and is managed by Kanmo Group.
After five years of operation, Justice realised it had to broaden its ability to cater to Indonesian customers. Justice customers now can shop wherever and whenever they desire and no longer need to find a physical shop to visit.
Justice Indonesia senior brand manager Anindya, stated, “Our girls have always been our top priority. We’re committed to helping her build the confidence to be whoever and whatever she wants to be. We want to be there for her experiments with all her different style and wherever her mood takes her. We want to be more than just selling products; we want to be a part of her journeys and her stories. That’s the reason why we want to create the e-commerce platform for Justice.”
Commenting on the launch of the Justice e-commerce platform, Kanmo Group omnichannel director Bhavin Patel said, “We believe that the world is rapidly growing and so are we. A digital platform is one of our methods to always serve the best to our customers and one way is #JusticeGoesOnline. Here at shopjustice.co.id, we want to answer customer demands. This is the one-stop shop for tween girls all over Indonesia.”
Shopjustice.co.id offers benefits such as, 24/7 shopping, online exclusives and the widest range of products. They have moved from a single channel to being omnichannel. With the omnichannel feature, customers can shop online then ship it to their homes, pick up at the nearest store or shop at the store and ship it directly to their homes.
The website also offers special features such as Live Justice Blog, Get A Look and Wishlist.
Customers can try, mix, match and experiment with different styles in the Get A Look feature and share it with their friends, or browse products and add it in the Wishlist feature. Customers can also find fun DIY activities or contribute to the Live Justice Blog.
To celebrate the launch of the e-commerce website, there will be a month of promotions for customers. They can get 50,000 rupiah off with a minimum purchase of 500,000 (April 16 - 30) and receive free shipping on purchases from 500,000 and above from April 15 - 22.