Job Portal WOBB rebrands as Hiredly                

  • Uses AI to integrate job portal with headhunting services
  • Introduces new features to enhance platform experience

   Derek Toh, founder and CEO of WOBB and Hiredly. WOBB, the leading job platform for professional junior to mid-level talent has rebranded to Hiredly. Since its launch in 2014, the company has rapidly grown with over 600,000 job seekers and 16,000 employers signed up.     

[Ed's note: An earlier version of this story stated the year Hiredly was launched in 2016. The actual year launched was 2014.]                                    

The new Hiredly uses Artificial Intelligence (AI) to integrate its job portal and headhunting services, effectively becoming a unique hybrid recruitment platform, the company said in a statement.                                                            

Maturing as a startup                      

“WOBB is actually short for ‘Working On Bean Bags.’ As a small startup, we thought it was a cute but funny name that reflected our goal of helping Gen Y discover jobs with great culture,” Derek Toh (pic above), the CEO and founder of Hiredly said.                     

As job seekers matured and grew, the platform also adapted and started providing jobs that matched their careers’ progression. Therefore, the platform needed a new image that reflected its growth and maturity.                                

A new hybrid recruitment platform                                                           

Effective today, 1st July 2021, the company will have two core services:  

1 A job portal for professional junior to mid-level talent                      
2  Hiredly X An AI-powered headhunting service                                                         and Hiredly X are integrated using AI to create a hybrid recruitment solution. This integration promises an amazing experience and ease of use, for both job seekers and employers.                                                   

A new visual identity                                               

The new Hiredly logo was designed to reflect the brand’s maturity and simplicity. The previous colour palette of bright colours with a red foundation has been changed to match the new brand identity. In its place is a new royal purple base, paired with a gradient to blue which represents the spectrum of professional junior to mid-level talent which they serve.                                                              

Providing new experiences

In lieu of its new identity, Hiredly has launched features to further improve its platform experience. This includes:

●  A brand new website

The new website makes company information more accessible, with a cleaner interface and easier navigation.

●  Recruitment automation

Employers that subscribe to will get access to the platform's built-in tools that help save time on attracting and pre-screening talent. This includes media-rich company profiles, a chatbot interviewer and video cover letters.
●  Junior to mid-level talent can now get headhunted

Headhunting has typically been relevant to mostly senior talent. Through Hiredly X, junior to mid-level talent can now access headhunting services easily, by simply dropping their CV on the platform.

Through constant innovation, Hiredly continues to create the future of recruitment and solidify its position as the leading junior to mid-level recruitment specialist. With its new brand and upgraded platform, it hopes to continue to be the easiest place for professional job seekers and employers to connect with each other.

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