- iPrice findings show Lazada maintaining lead
- Shopee leads as the highest ranked mobile shopping app
iPrice Group released its latest figures in the Map of E-commerce. The infographic analyzes Malaysia’s top 50 eCommerce based on web traffic, mobile app rankings (both iOS Store and Google Play), social media followers (Facebook, Instagram and Twitter), and number of employees (LinkedIn).
Among their key findings in Q1 2018 was the fact that Lazada maintained its lead with an average online traffic of 48.4 million followed by Shopee in second with 13.7 million and 11street at 13.2 million. In a span of four quarters, Lazada’s average monthly traffic grew 25.3% from 38.6 million to 48.4 million. Within the same period, we also saw a rise in number of employees from 361 to 442 according to LinkedIn.
According to iPrice, Lazada was also prominent in the headlines as they saw an increased commitment from Alibaba. The Chinese e-commerce giant pumped in an additional US $2 billion investment into Lazada, which now totals at US $4 billion from a $2 billion infusion over the past two years. This probably spurred Lazada’s growth in Q1 and is expected to maintain its lead for the rest of 2018.
iPrice also observed for the first time, Shopee displaced 11street as the second most visited e-commerce site. In less than a year, Shopee experienced 302.9% growth, appearing at fifth place in iPrice's Map of E-Commerce in Q2 2017 with 3.4 million average visitors and ascended now to second place with an average traffic of 13.7 million a as of Q1 2018.
Shopee’s rapid rise now means that the SEA (formerly known as Garena) owned e-commerce site is Lazada’s closest competitor on desktop. However, on the mobile platform, Shopee has been leading as the highest ranked shopping app since December 2017. Following them in mobile ranking is Lazada, 11street, and Zalora.
Each e-commerce mobile shopping app in the Map of E-commerce was ranked based on its average rank recorded on both iOS Store and Google Play Store.
iPrice also noted that Q4 2017, from Oct to Dec, was the most important month for e-commerce. This is because in Q4, most major online sale periods took place in the last three months of 2017. Among the most significant sale period was the MYCyberSale, 11.11 Sale (Singles Day), 12.12 Sale and the year-end sale.
In addition, iPrice said it found that that Malaysia’s top 50 E-commerce has provided more than 1,600 jobs in the country. The actual figures might be significantly higher as not all currently in the e-commerce sector might have an updated or active LinkedIn account.
Looking specifically at Malaysian-based e-commerce, Lelong, Hermo, and GoShop consistently ranks as Malaysia’s top three platforms for Q1 2018. On average, Lelong has about 9.5 million visitors while GoShop has 1.4 million, and Hermo has 1.1 million visitors. Lelong remains as the oldest e-commerce site in the list as it was founded in 1998 by Kwok Wei and Richard Tan through Interbase Resources Sdn Bhd.
Check out the full infographic for more insights: https://iprice.my/insights/mapofecommerce/en/
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