GrabCar in breast cancer awareness drive
By Digital News Asia October 6, 2015
- Discounts, competitions, information-sharing and … t-shirt sales
- Working with Singapore Cancer Society on a number of fronts
SINGAPORE-headquartered GrabTaxi said that its GrabCar service has launched the regional #GrabitBeatit campaign to promote breast health awareness.
The campaign also aims to educate women on the importance of self-examination and early detection to beat breast cancer, one of the most common cancers in women, the company said in a statement.
The #GrabitBeatit campaign is running concurrently in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
In the Lion City, GrabCar said it will be working with the Singapore Cancer Society on a number of fronts. For one, it will be providing discounts of up to S$8 on rides to selected breast cancer examination centres from Oct 1-31. [S$1 = US$0.70]
First-time users of the GrabTaxi app or of GrabCar can use the promo code ‘GRABPINK’ when booking a GrabCar to these centres for their breast examinations. The list of breast cancer screening clinics can be found here: http://grabtaxi.com/singapore/grabpink/.
The ‘GRABPINK’ discount promo code is limited to one GrabCar ride per unique GrabTaxi account, registered with a Singapore mobile number.
The company is also sharing tips on how to conduct self-examination of breasts on its Facebook page.
“Breast cancer is the most common form of cancer that women face in Singapore – one in 11 Singaporean women will develop breast cancer in their lifetime,” said Singapore Cancer Society chief operating officer David Fong.
“More effort is needed to educate women about prevention and screening because early detection saves lives,” he added.
The Singapore Cancer Society is providing mammogram screening at no charge at the SCS Bishan Multi-Service Centre to women with Health Assist cardholders, aged 50 and above.
A funding assistance of S$25 for mammogram screening will be made available at breast screening centres partnering the society during this month.
In support of the Singapore Cancer Society, GrabCar is selling limited edition t-shirts designed by fashion brand Pestle and Mortar to raise funds to support the society’s activities to educate women in Singapore on breast cancer awareness.
The #GrabitBeatit t-shirts come with the tagline ‘Love boobs? So does cancer’ to spur conversation around breast cancer and action for early detection, GrabTaxi said.
Each t-shirt is priced at S$15 and all proceeds will be donated to the Singapore Cancer Society to support breast cancer awareness.
From Oct 5-9 October and Oct 12-16, between 11am and 4pm, customers can purchase #GrabitBeatit t-shirts via the GrabTaxi app by selecting the #GrabitBeatit fleet icon, with free delivery.
Each t-shirt comes in a special Pink Kit, comprising an instruction card for self-examination and button badges. The public can also look out for six pink GrabCars roaming around town, the company said.
From Oct 12-31, customers can take a photo in their #GrabitBeatit t-shirts to show their support for the cause, and encourage their friends and families to do preventive self-examinations.
Every week, two people with the most creative photos will win prizes.
“We want to encourage women to prioritise their health and safety, particularly when there are options for preventive measures to be taken,” said GrabCar regional head Lim Kell Jay.
“With #GrabitBeatit, we hope women will consciously think about early detection of breast cancer – so that they can continue to lead active and fulfilling lives.”
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