Female entrepreneurs thrive on 11street
By Digital News Asia March 14, 2018
- 56% of the registered sellers are entrepreneurial women
- 30% of the female entrepreneurs are selling Health & Beauty products
11STREET, a Malaysian online marketplace, announced that in 2017, 56% of its registered sellers were women’ selling products across various categories.
CEO of 11street, Hoseok Kim (pic, above) said: “Online shopping has proven to be a boon for female entrepreneurs and they are thriving in the e-commerce industry. The top category with the highest number of registered female sellers is in the health & beauty segment. Thirty percent of the female entrepreneurs on 11street are selling cosmetics, fragrance, dietary supplements & tools, skin & personal care items online.”
The platform that first launched in Malaysia in 2015 has had a fierce vision to help sellers reach their full potential, particularly with female entrepreneurs through its seller development programmes and the 11street Academy.
Hoseok Kim added, “On average, 11street’s sellers have witnessed an increase in sales revenue by 15% to 20% within six months of completing the courses under the 11street Academy, the nation’s first certified e-commerce certification platform. Many of the women entrepreneurs have outperformed the average benchmark, and some have even doubled or tripled their sales performance.”
Agnes Chua (pic, top right) from Jocom who has an online grocer app on 11street has enjoyed a 300% growth since joining 11street. Jocom is an integrated solution that connects rural farmers, traders and vendors with consumers via e-commerce.
She started a business in e-commerce to allow herself more flexibility; a factor that is especially crucial to those balancing motherhood and other familial responsibilities, in addition to the advantage of being one’s own boss, as well as lower costs than starting a brick and mortar business.
With support from 11street, Chua has started to see the fruits of her labour come to life with the success that Jocom is enjoying “Rather than competing with each other, why don’t we collaborate and forge a stronger outcome together?” she said.
Tapping into male-dominated categories
In addition, 11street saw 7% of its female sellers tapping into the categories of large electronic appliances, camera, smartwatches & wearables, audio & gaming and home improvement.
One notable female entrepreneur who has definitely broken the gender stereotypes of women in e-commerce industry is chief operating officer of IT Comp, Sharon Goh (pic, bottom right). Interestingly, despite not having a background in IT, Goh was savvy enough to foresee that e-commerce was the future trend and hopped onto the bandwagon.
In 2015, Goh and IT Comp joined forces with 11street, a partnership that eventually helped her become one of the top players in a typically male-dominated category of sales on 11street’s marketplace: Mobile, IT & Electronics
Director of the N4 Camera Store Sdn Bhd, Ong Mei Jye also spoke about how e-commerce changed her business and her life.
“I have found greater opportunities in providing consumer digital products and services online, like a steadier growth and wider possibilities at the lowest cost. By partnering with online marketplaces, including 11street, the N4 Camera Store has successfully achieved a turnover of 20% in our group business and I am positive to see more growth in the e-commerce sector,” Ong said.