eBay seeks to personalise online shopping with new website: Page 2 of 2
By Gabey Goh May 30, 2013
eBay Malaysia’s new look
The redesigned site sports a cleaner and more contemporary look and feel. It is also intended to offer a more intuitive, convenient way for online customers to browse the biggest selection of new and fixed price merchandise, from electronics to fashion.
The site now has a personal way to curate one’s shopping experience and discover items, called the Feed. This feature is intended to create the experience of an online personal shopper by matching customer interest with eBay’s global inventory.
Lee explained that it is similar to creating a news feed, but instead offers visual inspiration that’s “instantly shoppable.”
“With these new features and enhancements, we are powerfully positioned to lead the way in South-East Asia. eBay is all about driving innovation for new ways to shop and straightforward recommendations are no longer enough,” he said.
“Today’s consumers want something more, they want insight and a non-intrusive, curated personalised experience when shopping online. With Feed, we bring back much of the pleasure and discovery process of shopping that was been lost with the rise of online commerce,” he added.
When asked what the unique value proposition was for consumers to shop on eBay given the growing number of e-commerce players in the market such as Zalora, Rakuten and many others, Lee pointed to the massive inventory of merchandise the marketplace currently offers.
Within the main site, eBay boasts 400 million listings while the Malaysian edition currently offers 25 million.
Lee said the lower number of listing for a country-specific site (eBay Singapore has 40 million listings) was due to the curation system that the company uses, with local language and feature support; more importantly, whether the option of shipping to the country is available determines whether the item is included.
Search results for items are based on relevance, availability of shipping options and the trust level of the seller first, before price, and does not produce results based on the location of the seller.
“It will take us some time to go through our inventory and curate the items and sellers that will feature in a specific country site but we are constantly adding to the list,” Lee said.
Lee added that the company is aggressively working on adding more local sellers to its list, via its eBay for Business programme which was launched almost two years ago, but was unable to share the current number of Malaysian sellers.