Astro scores Premier League rights
By Digital News Asia November 15, 2012
- Astro has won the tender for broadcast rights to the Barclays Premier League (BPL) in Malaysia
- Rights have been secured for three seasons, from 2013/ 2014 to 2015/ 2016
Integrated consumer media entertainment group Astro Malaysia Holdings Berhad (AMH) has announced that it has won the tender for broadcast rights to the Barclays Premier League (BPL) in Malaysia for three seasons.
As a part of this arrangement, starting from season 2013/14 – 2015/2016, all 380 matches of BPL will available and broadcast live on Astro.
“We are excited to further strengthen our association with the most popular football league by bringing three more seasons of football action from the BPL. Since 1997, Astro has been showcasing BPL action as part of a comprehensive bouquet of football programming for Malaysian football fans,” said AMH chief executive officer Datuk Rohana Rozhan (pic).
“Now with Astro On The Go, they can also enjoy the best sporting events on their mobile devices wherever they are, as well as from the comfort of their homes,” she added.
Commenting on the arrangement, Premier League chief executive Richard Scudamore said: “We are extremely pleased Astro has chosen to invest in our broadcast rights. They are a long-term partner of the Premier League and renowned for quality sports broadcasting. We know that they will continue to broadcast the Barclays Premier League to Malaysian football fans in an exciting and innovative manner.”
With a customer base of over three million residential customers or approximately 50% penetration of Malaysian TV households, Astro currently offers over 160 TV channels.
This includes 68 Astro-created and branded channels and 27 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. The media brand provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On The Go.
Astro also offers NJOI, an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV, offering 18 TV and 20 radio channels.