41% of APAC enterprises unaware of object storage

  • On average, enterprises in APAC store their data for five to seven years
  • Object-based storage offers cost-effective and flexible modern data management


41% of APAC enterprises unaware of object storage


TO BETTER understand the current state of the object storage market in the Asia Pacific region, Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd, has partnered with global research firm IDC to survey close to 4,000 IT professionals and executives in the region.

A recently published white paper entitled, “Digitalisation of the Business with Object Storage,” highlights the key findings from this regional survey.

The IDC survey reveals low awareness of object storage among enterprises in the region, with 41% of surveyed enterprises not aware of the technology.

Digital transformation is a focus for enterprises across the region, and an integral part of this is the emphasis on data – making it the key to thriving against fierce competition in the digital era. IDC forecasts that global data will grow to 163 zettabytes by 2025. The majority of this data will be unstructured from sources that include social interactions, emails, transactions, music, videos, photos, IoT, augmented and virtual reality, and many more.

Data storage a key issue for APAC business

When asked about the top priorities for data storage, respondents across the region indicated the following capabilities as the most important for their organisations to support:

  • Information security (25%)
  • Analytics of unstructured data (11%)
  • Multicloud platform adoptability (9%)

In addition to this, 60% of enterprises are storing data with the hope that in the next two years they will be able to use analytics to gain business insights from this data.

On average, enterprises in APAC store their data for five to seven years, with one-fifth choosing to store it for over 15 years.

In Singapore, 40% of businesses plan to store their data for five to seven years, while 15% of businesses plan to store their data forever, suggesting further pressure to manage and govern tremendous amounts of data created and accumulated over time.

It is evident that enterprises in the region are facing huge issues concerning data storage costs and functionality. Data storage solutions are expected to store and manage large amounts of data for longer periods of time.

Moreover, enterprises expect these solutions to offer integrated intelligence and analytics features to help them realise the potential value of their data through manipulation, aggregation and visualisation.

Modern data management for the digital age

Object-based storage architectures enable enterprises to deal with the drastic growth of data while improving ease of use, providing flexibility to scale capacity and performance independently to address provisioning management issues, and to meet a variety of workloads.

The top technology reasons respondents indicated for the deployment of object storage in APAC were to:

  • Address scalability issues due to relentless growth in unstructured content (15%)
  • Reduce complexity by eliminating complex hierarchical file structures (13%)
  • Ease data migration and infrastructure refresh (12%)

Historically, object storage has been used as a data archive tier due to its scale and compliance features. The survey revealed that 67% and 64% of respondents indicated that they are using object storage to aggregate and store big data repositories, and to optimise their backup and recovery capabilities respectively.

Treating an object storage solution as a big data reservoir or scalable and centralised data hub enables analytics-based applications to blend structured and unstructured data together for business intelligence and visualisation workloads.

The custom metadata that object storage solutions attach to files as a form of detailed enrichment gives unstructured data more context and makes it easier to search. Aggregating unstructured and structured data together improves the enterprise’s ability to gain more relevant insights from a more complete set of data.

The survey further examines the top business drivers for enterprises to deploy object storage in the future:

  • Achieving flexibility to add storage capacity as business grows (18%)
  • Reducing storage management costs (16%)
  • Increasing business agility (13%)
  • Improving data analytics capability for faster decision making (12%)

Despite the wide range of benefits object-based storage offers, the IDC survey reveals low awareness among enterprises in the Asia Pacific region, with 41% of surveyed enterprises not aware of the object storage technology. Among the countries surveyed, Singapore sees the lowest awareness at 52%.

 Overcoming adoption hurdles

As the survey findings indicate, the three most common obstacles for adopting object storage are:

  • Application compatibility (52%)
  • On-premises business applications that do not necessarily require infinite scalability (44%)
  • Stringent data protection and recovery (43%)

As reflected in the results, enterprises who choose to test or adopt object storage are more likely to realise the benefits of the technology in their specific business requirements and use-cases.

“We believe the findings of this survey have pinpointed the opportunities and future of data storage infrastructure across APAC. With the explosive growth of unstructured data and rapidly changing business demands in the digital age, enterprises inevitably require the support from flexible and agile storage solutions,” said Daniel Chong, senior vice president and general manager, APAC, Hitachi Vantara.

“Based on our work with clients, we have seen object-based storage continue to be the solution to traditional storage struggles. It is clear that we must educate and work closely with enterprises across the region to develop and deploy tailored solutions to unleash the full benefits of object storage and facilitate digital transformation.”


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