36 hours non-stop gaming war @ SEA Game Jam 2016

  • 82 participants battled it out at the hackathon organised by Media Prima Labs
  • SEA Game Jam aimed to nurture talent as well as serve as a platform for all game fans

36 hours non-stop gaming war @ SEA Game Jam 2016


AFTER the successful hacking of Ejen Ali, with 700,000 downloads since April, Media Prima Labs continued its search for talent as well as interesting mobile game ideas through SEA Game Jam 2016.

The two-day event gathered 82 participants who were passionate about mobile gaming.

All of the contestants brought their best games in order to develop a new game prototype based on a few themes, which were mostly based on Media Prima’s original IPs, including child-centric games.

Working non-stop for 36 hours, all the participants worked on their interactive games content, design and features. The main objective of SEA Game Jam 2016 was to develop mobile games within a short period of time as well as showcasing teamwork between local and international talent.

Product & Media Prima Labs group general manager Nicholas Sagau, said “We have been seeing significant growth and great potential in the mobile games industry in Malaysia. There is an increase in demand for content with not only players and games developers in Malaysia starting to see this industry as a money-making sector that can be commercialised.”

SEA Game Jam aims to nurture new and young talent as well as serve as a platform for all game fans to further equip themselves with new knowledge through the sessions and exchange of ideas between the contestants who are not just from Malaysia, but also from Thailand, Indonesia, the Philippines, Singapore and Myanmar, Egypt, Poland and Taiwan.

All of the participants will present their ideas and game prototype in a special pitching session at the Intercontinental Hotel, Kuala Lumpur on Nov 8, 2016. The winner will be announced on Nov 9 at the same venue. The winning team will receive RM8,000 in cash. There will be RM5,000 for the runner up, RM3,000 for the third place as well as Oculus Gear VR, a virtual reality device.

Apart from the prize monies allocated, the top teams also stand a chance to have their games commercialised via the upcoming Alpha Startups: Game Pre-Accelerator programme by Media Prima Labs and 1337 Ventures where they stand a chance to receive additional funding to further improve the demo and undergo mentoring in game design, development and the business side of games.

SEA Game Jam was held in conjunction with Level Up KL, organised by the Malaysian Digital Economy Corporation (MDEC) and Media Prima Digital. Level UP KL is a South East Asian industry event for game developers which gathers local, regional and international industry key players.
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