Digi and iflix deepen relationship with bundling pact
By Digital News Asia January 28, 2016
- Digi first mobile telco to offer customers 12mth access to iflix
- Limited passes available, on first come, first served basis
DIGI Telecommunications and Internet TV service iflix have announced that from Jan 26 onwards, all Digi customers who sign up or upgrade to a Digi SmartPlan 65 or above will receive a free 12-month iflix subscription, valued at RM96 (US$23 at current rates).
Last October, Digi and iflix announced a partnership which allowed Digi customers to pay for their iflix subscriptions through their Digi prepaid or postpaid accounts, thus eliminating the need to use a credit or debit card.
Along with this, Digi customers could also register for an iflix account and get a 60-day access to iflix, valued at RM20, at no additional charge.
Now, with improved back-end integration between Digi and iflix, Digi customers can connect to iflix without needing to register for an account, the two companies said in a joint statement.
All customers have to do is install the iflix app, which is available on Android and iOS, and launch it. iflix automatically recognises customers connecting through Digi’s network and grants access.
“We are always looking for new ways to bring added value to customers and strategic partnership like ours with iflix is one example how we innovate to bring the best digital services to the market,” said Digi chief marketing officer Christian Thrane.
Last December, iflix also announced a similar arrangement with Telekom Malaysia, offering free 12-month subscriptions for those who sign up for the latter’s fixed-line UniFi and Streamyx broadband packages.
The iflix library includes over 18,000 international and local movies and TV episodes, according to the company.
“We are thrilled to strengthen our partnership with Digi,” said iflix Group chief operating officer Azran Osman-Rani.
“This latest deepening of our partnership with Digi, demonstrates once again our commitment to bring the best in entertainment content to Malaysian audiences across the country,” he added.
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