Central Market and 11street bring 19th-century Malaysian handicraft online
By Digital News Asia March 29, 2016
- Central Market has a rich history that dates back to 1888
- Brand new landing page with promotional offers and discounts
ONLINE marketplace 11street and Central Market, one of Kuala Lumpur’s oldest and most famous centres for Malaysian culture and handicraft products, have signed a memorandum of understanding (MoU) to make the historic venue’s offerings available to customers online.
Customers throughout the country can now browse and buy a huge variety of products from Central Market’s diverse mix of retailers, ranging from home and living, fashion, sports and leisure, electronics and even groceries, 11street said in a statement.
A series of Central Market (Pasar Seni) promotional offers and discounts will be available here until Feb 27, 2017.
“This strategic collaboration will enable a business, which began life in the 19th century, to make its products available to consumers across the country through a state-of-the-art 21st century medium,” 11street Malaysia chief executive officer Hoseok Kim.
Central Market has a rich history that dates back to 1888. It currently hosts 300 tenants and has become a landmark for souvenir shopping as well as an iconic opportunity to sample some of the finest aspects of Malaysian culture, 11street said.
“One of the secrets of Central Market’s unbroken track record of success has been its location within the heart of Kuala Lumpur,” said Central Market complex manager Cheong Wai Mun.
“Now, with the brand new presence on 11street, Central Market has broken its reliance on geography.
“Retailers can focus on doing what they do best – offering an incredible range of artistic and exciting products as well as services at attractive prices – to a wider group of audience,” he added.
Welcoming the move was Central Market tenant Gadis Manis Malaysia, a brand that promotes Malaysian’s cultural diversity with products such as bags, t-shirts, tableware, stationary and aromatic oils.
“I founded Gadis Manis in 2008 … and am confident that partnering with 11street will add a new dimension to the business,” said founder Florence Lambert Lee.
Wau Tradisi, a traditional handicraft shop that sells homemade wau (kite), congkak, gasing (tops), and wayang kulit (shadow play), also welcomed the move.
“E-commerce is universal nowadays, and I’m glad that both Central Market and 11street have made the effort to promote Malaysian culture,” said founder Sarimah.
“With the combination of traditional products and a modern online marketplace, I believe we can continue to carry on and bring our culture to more people, and even future generations,” she added.
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